subject: Seo For Ecommerce Website [print this page] We all know that every page of a website needs to be optimized in order to be visible on the top positions of search engines.Be it any On-site activity like meta tags optimization,anchor tags optimization,image optimization, header tags optimization or even keywords research based on the page content, it's very important to get them implemented on each and every page of the website. These activities can be done easily for a small website but for ecommerce websites it's very difficult to optimize every page individually and this is the reason why most of the ecommerce websites fail to succeed.
Site owners or search engine optimizers of ecommerce websites start with high enthusiasm, but after some time they give up and stop devoting appropriate time to optimize all the web-pages.But as we know that search engine optimization is very important for every ecommerce website in order to drive the revenue in the organization, so we would like to share some tips to manage on-site SEO for each and every page of ecommerce websites.
Unique Product Descriptions
For an ecommerce site, product description is the area where you can show optimized content for every product based on their respective targeted keywords.Also each product description should be different and unique as well for eg. If you selling an online desk and you write the same description as many similar websites have already put, why the customers would buy the products from you. So , always try to use unique selling points in order to attract customers and at the same time search engines as well.
Prioritize the products
If your e-commerce website has 1000s of product pages, then don't panic and rush to optimize all the pages together with half creative mind or wait for optimizing all the pages before you go live.Just try to prioritize your high profit earning products and optimize their pages first so that the search engine spiders start indexing them sooner and start showing them on top positions for their keywords search.Gradually you can optimize products pages which have low profit earnings.
Prefix for meta tags
Writing unique meta tags for thousands of pages can be a very tedious job for web owners or search engine optimizers. So the best way is to prefix product names dynamically with a common sentence or phrase for eg. If you sell office furniture products, you can have a common phrase for all the meta tags like "Save 20% on when you purchase from us", accordingly the meta tag for wooden cabinet will be reflected as "Save 20% on wooden cabinet with 3 drawers when you purchase from us". This will help you not only by saving your time to write unique tag each time, but will also be helpful for search engines to see unique meta tag for every product.
Related articles section
You can display related articles for each product at the bottom which will help the page to get optimized dynamically without putting any manual effort.This also shows relevant information for each page which is again good for search engines.
Reviews column
Try to incorporate a section of "Customer Reviews" on each product page which will help you not only for search engine optimization, but also getting fast sale for your products since people like seeing honest reviews of the product they are willing to purchase.
