subject: Corporate Clothings Relation To A Companys Identity [print this page] Corporate identity is important for the visibility of a company, an association, or other facilities. A corporate identity that is professionally implemented and used will become its own entity both locally and on the internet, which grants the company involved a very high recognition value. Customers, prospects and business partners know from their first impression, with whom they are dealing.
This has lead to some companies becoming very creative with their approach to corporate clothing. Companies have been known to embroider promotional wear and even design each staff members uniforms individually. When it comes to constructing a corporate identity, the only limit is a persons imagination.
What is important for the successful use of the corporate identity is an appealing logo for textile merchandising. Be it your company logo or club logo, each logo is subject to the same rules. It must be done with high quality embroidery on the business polos and jackets, and must small, subtle and intrusive if embroidered on skirts and trousers. The best corporate logo is an attractive and (if possible) colour logo.
Corporate clothing should be in harmony with the corporate image that the company wishes to maintain. There are a few companies that create bespoke uniforms for each department, and even for individual staff members, but it is common sense to have a theme running through them. The corporate logo or name is the most common theme, but other companies will often use similar colors. For example, UPS the delivery firm have a brown theme. Their vans are brown, as are the uniforms of their delivery staff, admin staff and service staff. It is only the board members whom have darker colored suits.
Anyone wanting to purchase textile merchandising is spoiled for choice. Numerous manufacturers are available. There are many where you can print both casual and professional clothing of any kind for a fee, however there are few market segments that can get away with printing on their cooperate uniforms. This is often reserved for marketing within a large event, such as printed T-shirts at festivals or concerts. Most mainstream companies will decorate their corporate uniforms with high quality embroidery.
The style, brand and embroidery you choose for your corporate uniforms depend upon what you wish to emphasise. A company in the service industry such as McColls embroider the logos of the brands they sell onto their uniforms. This is a great way of promoting themselves and the items they sell. Recruitment agencies tend to have two forms of corporate uniform. They have the street clothing of their agents which are often created to promote their services and their office wear which is created to help people recognise them. Other companies will choose their corporate uniform in order to help maintain their image. This image may be one of a dynamic up to date company, or a fun family friendly company. Their main objectives and business plan will help sculpt their needs and wants regarding corporate clothing.
