subject: The Most Important Page On Your Website [print this page] There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see - it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads.
Having a "client attractive" website that pulls people in with your compelling message is critical in building your list with highly motivated and qualified leads.
But, do you know WHICH page on your website is the most important for converting the most highly qualified leads onto your list?
Homepage? Nope.
Contact page? Nope.
Squeeze page or Landing page? Maybe - but not the most qualified.
In my opinion, the most important page on your website for attracting and converting highly qualified and motivated people onto your list is the About page.
Yep - the "About" page. The page where you "tell your story" and allow visitors to find out who you really are and why you do what you do.
Why? It's the ONE page on your website where you have the best opportunity to truly engage with your visitor with your story, your why and your message. When you do so effectively and in an authentic and compelling manner - you have the best ability to convert them onto your list - when they are the MOST interested, engaged and motivated by reading about you.
How? Easy And, this is where most people miss it. I've seen countless of "About" pages on a website with no optin box. None. Big mistake. Yes, there is the basic optin box on the upper part of the page - but as the visitor is scrolling down and reading more about you - they're super interested and engaged.
So, why not include an optin field throughout the page as the visitor is reading? Perhaps as you're telling your story about how you got started or why you do what you do - including a very transparent optin box for the visitor to optin at that moment to find out more will massively increase your conversion to your list.
And, because these people are actively reading your story and everything about you on the About page - you know they are interested and engaged more so than anywhere else on your site. It's the most transparent and conversational way you can connect with a visitor on your site.
They are learning about you - and wanting to find out more. Including an optin field sprinkled throughout your About page will increase the likelihood of them joining your list.
It's not a hard call to action like you may have on a squeeze page or landing page referring to your IFO. It could be more subtle and simply refer to whatever the topic is you've written as part of that section from your About page.
Doing this small change will not only increase your conversion and build your list, but build your list with truly engaged and interested subscribers - which will pay off in a very BIG way over time
