subject: Branding An Identity To Your Business [print this page] Branding gives an identity to the various business sectors be it a small one, a mid size or a huge one. A tagline or a slogan is basically a communicating line which is made to reach millions. A tagline should be original and relevant too. A slogan maker or a copywriter designing a slogan should make sure that a slogan is perfect and professional for all kind of printing, visual or any other media marketing campaigns. For instance a tagline should look good when on letter head, brochure, website, video etc. A tagline doubtlessly attracts the viewers, the audience but when branding strategies are made one needs to be sure that is overlooked by people of different segments, who can be business tycoons, Architects, Engineers, Veterinarians, Doctors, Interior Decorators, lawyers, creative artists etc.
For instance there are some famous taglines like Im loving it, Drivers Wanted for Volkswagen's, Its the Real Thing". A powerful Tagline is must to win the match and a tagline should be more like a visualizing line which should recollect all the thought processes in mind and generate an idea of the product immediately one hears the tagline. There should be few things which should be kept in mind like a tagline should not be a two liner or a bunch of lines but just a good rhyming of two to three meaningful words make a good slogan. The most important thing is dont use junk words limit yourself to the right words which help your company distinguish from other companies. A message should be conveyed to the audience with elegance and persuasive way rather than in commanding way.
The next phase comes after a slogan is created, sometimes it happens, that initially, a slogan maker is able to conceptualize the things according to the tagline created, but after few days the tagline doesnt seems to be tempting so it is always recommended to wake up fresh and than go through the tagline and check that whether it has the same impact or not.
And a consent and feedback of everything is required be it a product or a tagline, so before an official launch talk to few people and take their feedback. And when designing it try to incorporate your logo in between so that your companys tagline is not baffled up with the already similar kind of companies.
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