subject: Integrating Social Media Analytics In Your Company [print this page] With the entire buzz about social media every enterprise today looks forward to integrate it with its business. Though it might appear easy to incorporate social media in your company, there certainly are ways to go about it to yield best results. Heres how you can handle the task at hand.
Research, Implement and Evaluate
The very first step is to do a research on the social space and analyzing how it can add value to your company. Try and figure out what people are saying on Facebook, Twitter and other social networks. Once you have done this you can select the software tool that enables you to listen and participate in social conversations, manage the workflow across the team and evaluate the results. When it comes to listening, your company must decide who or to what to listen. The objective can vary from keeping a tab on the communitys interests to what the market is saying about your company.
Publish, Engage and Promote
Once you start listening and measuring it is essential that you start publishing your own content. Your company can join an existing conversation or set up a new conversation exclusive to its own brand name and engage the online audience. This engagement must define the purpose of your social media strategy. As you get the basics right, you can shift to strategic interaction from mere tactical engagements. This is all about imbibing social media into the online and offline campaigns. However, in order to retain the audience interest you have to come up with interesting content on an ongoing basis. All this information gathered through proactive networking is termed as social intelligence that helps you to design your social media strategy.
Community building and evolving
When you start following the above mentioned steps you will notice a community building up. Aim at ways to retain this community by encouraging your online audience to share their experiences. This will also help you to spot the brand assassination as well as potential brand ambassadors. Along with community building you ought to absorb new ways to enhance your goods and services based on the social media feedback and tools such as facebook analytics , engagement analytics ,social media analytics tools etc . This makes the circle of integrating social media to your company complete.
All this becomes easy and well organized for you when you opt in for the advanced social analytics solutions offered by eminent service providers. With the help of these tools you can track the behavior of your online audience and collate adequate data and plan your social media monitoring.
