subject: Practical Ezine Publishing - The Top 7 Reasons To Publish A Regular Ezine (easy And Powerful Too) [print this page] Publishing a regular online newsletter has so many advantages it's a wonder more people don't do it. And don't listen to those who say this method no longer works. Check out these 7 reasons below and make up your own mind.
7 Reasons to Publish an Online Newsletter
Builds an Eager List - Having an online newsletter that regularly coveys great info is a great way to build your list community. You get people eager to be on your list and get your information. These are highly qualified folks that can become highly responsive to your offers.
Builds Rapport & Connection - You've heard it said that the money is in the list. This is a lie that is so close to the truth that it's even more dangerous than most lies. The reality is the money is in the relationship with the list. The easiest way to continually build rapport and connection is with a regular online newsletter.
Your Helpful Presence - You get seen by your list community as a helpful presence. This continues to build rapport and helps your members see you as a trusted resource. And people spend money with a trusted resource.
Can Get Others to Help - Sure you can create your own content for your online newsletter or ezine. And you of course should do so. And you can get others to be guest columnists as well. This shows you are well-connected in your niche and takes some of the work off of you
A Non-Marketing Touch - An online newsletter allows you to reach out and touch your list community is a way that is perceived as a "non-marketing touch." This is very important in taking great care of your list community.
Keeps You Disciplined - Creating content on a regular basis takes discipline. When you have hundreds, perhaps even thousands of people waiting for that weekly word from you, you are much more likely to get it done.
Covert Marketing - Here's the really cool thing. When one of your regular features in your ezine is a "resource of the week" you are marketing to your list community while giving them lots of good stuff. Simply put, this increases sales.
Bonus Tip - Keeps Them Connected - Getting people connected is a challenge. Keeping them connected is even more of a challenge. When you reach out and touch them with good info each week, they are much more likely to stay connected to you long term.
