subject: Seo Strategy: Benefits Of Being Ranked [print this page] No matter how well designed or fantastically functional, a website is useless if no one visits it. The process of search engine optimization (SEO) aims to propel a website in to the higher ranks of search engines like Google, Bing and Yahoo. Ranking well in these search engines will not only create greater numbers of visitors but also more targeted ones.
SEO revolves around the proper utilization of a variety of tools including keyword research, on page optimization and back linking. In addition, a significant effort should also be placed on establishing a good social media presence. Then, a good SEO ranking tool will confirm your results.
Keyword Research
The main benefit of using the proper keywords is usually seen to be the simple creation of traffic. Keywords, however, are far more powerful in that they can bring the right customers to the right pages on your website. Usually, these customers are ready to buy and need only be given the opportunity to do so. Multiple, focused keywords that link to targeted landing pages are one of the most important ways to gain and benefit from being ranked.
Finding the right keywords is equal parts art and science. The phrase cant be too broadly constructed or ranking becomes difficult and your site is lost in a sea of other ones. Conversely, a too long or exact keyword string will never be searched for and is essentially useless.
On Page Optimization and Fresh Content
As mentioned, relevance of landing pages is also extremely important as it will determine whether the visitor stays and purchases your product or quickly moves on. The information must also be timely. Dated content not only diminishes the perceived value of your product but also dissuades visitors from returning. Regularly adding new content, on the other hand, promotes repeat visits and provides the opportunity for further sales.
In addition, as you expand the breadth of your website, search engines have more opportunity to rank you under different keywords. Obviously, this will generate further targeted traffic to the site.
Off Page Optimization and Back Links
Search engine companies use various criteria to determine the rank of a site including relevancy to the keyword phrase, keyword density in the copy and the number of related sites that link to yours.
This last aspect is particularly important because a single link from a highly ranked site can improves your sites ranked considerably. Similarly, links from many, lower ranked sites can also improve your sites ranking. The establishments of these links or backlinking is another important process that must be performed to increase your sites overall rank.
Social Media
The advent of social media sites has created another opportunity for websites to drive traffic. Although Facebook and similar pages are not ranked in a traditional sense, the concept of likes acts as a pseudo ranking method. The more likes you have, the more well regarded the info on your page. A well designed and implemented SEO campaign will address this issue and develop a social media strategy.
The Bottom Line
Every SEO strategy is aimed at producing a well ranked site. It takes time, skill and a little bit of luck but the benefits of a good rank are enormous. Those sites that manage to be listed on the first search page are the undoubted winners as the vast majority of users never look anywhere else.
