subject: Tap The Massive Power Of Nlp To Supercharge Your Marketing Results [print this page] One of the biggest discoveries in the world of psychology in the last fifty years is NLP, or neuro-linguistic programming. This was modeled after observing some of the most effective counselors, who would often solve people's problems in just one or two sessions, while traditional therapists took years. This "language" was quickly coded into a set of patterns, which could be applied anywhere. Naturally, people in sales fell in love with them. They made selling easier, more effective, and more profitable. Because you are reading this article, you are going to learn some of these amazing tips.
One thing that NLP teaches is to be specific. Of course, there are times for specificity and times for vagueness. The trick is knowing when. Generally speaking, the more specific you are in describing your products and their benefits, the better chance you'll have of selling them.
People speak in patterns. Some people speak in terms that are mostly visual, while others speak in terms that are mostly auditory. When you train yourself to pick up and notice these patterns, simply use the same type of language when speaking to the customer. This will make it a lot easier to communicate, as it will create a much deeper feeling of rapport.
Of course, when using any kind of specific language patterns, it's important to not be too over the top. If you seem like your forcing it, then the people you are speaking with will begin to feel uncomfortable and uneasy. This will break rapport, and you won't have much of a chance. Remember, the stronger the rapport, the more easier the sale will be.
Speaking with a strong intention is powerful. When you write anything, be it a sales page or informational article, keeping a strong intention in mind will help keep you on target. For example, if you have a strong intention for somebody to click the "buy" button, then this will come across in your writing, and the reader will be lead to that specific decision.
Everybody has desires. Whenever somebody is reading your website or sales letter, they are first and foremost interested in getting their desires fulfilled. This means speaking in terms of what they want, rather what you can do for them.
These are some great techniques that can dramatically improve your ability to convert readers into customers. Speak their language, focus on their desires, and try not to be too over the top. This will help you to have a lot more success.
