subject: Postcard Marketing: Is Yours "just Right" Or "not Quite?" [print this page] I thought of postcard marketing today because of two pieces of direct mail that took place. He was one of them just right. The other, well, just does not make the cut. What is the difference?
Point (1) e-mail inbox, I saw this morning and I drink my coffee and the view of e-mails.
Post subject:! "Happy Holidays" - But who was it? I did not recognize the sender, but I was curious, so I opened the mail, which was in clear text. "In a few days ago and a special anniversary gala evening in your home."
So, of course, my first thought was: "if they know AD is not a two-day festival, why not send an e-mail today?" In Germany (my site, and that the e-mail), and this is the line-fu system performance evaluation, because it is considered bad luck to wish someone "Happy holidays" before the day actually comes.
Then he said, "We want to thank you with a gift certificate birthday gala 5". Well, it's good enough, but what does not sell this company?
I went through the mail and saw the company name, address, telephone number, and even the registration number of the company in the District Court. The only thing missing was a sort of index that you can buy them. It was not until I clicked on the link that I remembered.
Unfortunately, he was unhappy memory. I tried to order supplies urgently needed a new snapshot once, foolishly believing the ads on their page, and by promising "next day delivery." The phone rang when I tried to contact them during business hours business listed on the website of their own, and rang and rang and nobody picked up all. So I email an abolition of the system, and three days later, he was received with a simple, " been canceled your system. "
Do you think I bothered a gift certificate of 5?
Item 2 is a piece of mail that came to the old - postcard marketing.
I almost threw away without opening them, but something caught my attention - "the best test we have - the premium cat food in the workout and starting prices", ". Free test package ", then I saw this company, I had used once before and was satisfied, I remembered that I buy a cat food premium.
In addition, they offer me, "premium" gift they can be fairly certain that I really want.
Which is a piece of mail I have done!
Here are some lessons that brokers can learn from this story:
1. Before sending any message to the client, and make sure it clearly reflects your brand - a promise to your customers. Example 1 gave a promise to all. And unbranded basis. Surprisingly, I did receive e-mails and marketing in many cases, to some extent by the people, and I do not remember who they are. Example (2) and told me that I chose them because they are premium cat food at a reasonable price.
2. Followed promises every time. A customer you are upset for the first time, you can contact is highly unlikely that the penalty of dealing with you again.
3. We offer a very specific customer something they really want. "Package for the free trial of premium cat food" made me think, "Oh, yes, I want that!" Because I have a cat-and-eat food is expensive - and this company knows it has already sold me a little. Maybe a gift certificate of 5 to shop do not remember even led to a "huh? Who are they?" Reaction.
4. Sometimes it may be that small details make a big impression. Do you send messages that say "dear friend"? Ouch! Are shoppers by sending them "Happy Birthday Holiday" e-mails for several days before their date of birth?
Have you met a postcard marketing recently, which prompted you to work? What was not so clever?
