subject: What Inspired You To Create The Summit? [print this page] Over the past several years, our team has worked with literally thousands of fitness business owners from around the world, and partnered with some of the largest organizations in the industry, too.
Over the years, we began to realize that there was a pretty serious gap in the industry.
It was this: there was an increasing number of providers, associations, and franchises springing up offering all kinds of specialized services sales training, marketing services, accreditations and certifications, defined systems, and so on.
BUT THE INDUSTRY WAS FRAGMENTED. And THAT meant fitness business owners had to fight their way through hundreds of products and services to find the few that really worked and could benefit them most.
And some business fitness owners NEVER found resources that could really help them.
Plus, the fragmentation meant that there was no REAL standard for the industry and that left a space for low-value providers and even dishonest charlatans to come in and make huge, hypey promises that they just couldnt back up.
The result? Even though demand in the fitness industry has been growing and continues to climb globally and even though the market is large enough that EVERY quality fitness professional in the world should be able to own an extremely successful fitness businessmany fitness business owners continue to struggle and fail.
It was time to aggregate the best of the best services and providers and bring them together for an industry-wide conversation.
And THATS what WFBOS is about. Finding the resources that are REALLY WORKING for fitness business owners across the worldhaving critical conversations about best practices and cutting edge strategiesso that we can dramatically increase the success rate in the industry, improve our collective reputation, and continue to increase demand the world over.
How do you choose the presenters?
WFBOS put a call out to fitness business owners around the world: nominate a thought leader or service provider who has had a profound impact on your success. Someone who has helped you grow your business...improve your sales and marketing skills...influenced the way you think about wellness...or positively impacted your ability to help your clients get and stay healthy.
We got literally hundreds of nominations.
When a particular provider or expert came up a lot assuming the nominations DIDNT come from employees, franchisees, or other closely related parties we did our own due diligence. We explored their work, strategies, and systems. Conducted interviews. Reviewed their contributions thoroughly. In the end, we invited only those presenters who provide the highest quality thought leadership.
