subject: All About Video Branding [print this page] YouTube is not only the fourth most visited site on the internet but it is also the second most used search engine just after Google. Along with it, the website also captures the position of the fourth most visited websites. That is the power of video branding. Another bit of trivia is that the average online viewer watches 12.2 hours of online videos each month. All this is nothing but video branding.
Video branding- what is the need:
There are number of reasons behind video branding. A few of them are.
Building link popularity
Increasing revenue generation
Capturing more leads or more number of hits
Creating, building and maintaining your brand in the media market
The main intention of Video Branding is not to make customers say that you are superior to your competitors. There main objective is to project that you are the one who has solutions to their problems and convince them too.
Video Branding Step by step guide:
When editing videos, identify the safe zones. Safe zones are those that definitely show up on normal television screens. Hence avoid putting anything in the 10% border around the video. Make sure that the titles and captions should not be seen on the screen.
If there is any logo the use it at screen resolution. Do not tamper with color coding of the logo. It may amount to a legal offense. Never forget logo is the identity and backbone of your business.
The logo should be surrounded by adequate clear space that doesnt overlap with any text, caption or video element. This will enhance the brand image to a great extent.
Fix the position of the logo and use it at the same place every time.
Ensure contrast between text and background, so that visibility is not hampered.
How to upload video on the web in the best way:
Look for the format which is acceptable at the video hosting site and convert your video into that format. The file size may also be an issue when it comes to uploading. Confirm all these specifications of the website which will host your video before editing your video. Compress your video with the settings as follows before you upload your video to the web.
Video format: MPEG-4, or MPEG-2
Audio format: mp3 or mp4
30 frames per second
Resolution: 640 x 480
Aspect ratio: 4 x 3
How to brand videos:
There are designated softwares for branding videos. They are either available on purchase, or trial versions that last 24 hours from the time of installation. In any case, searching online for the best option is the way to go about it. GO online and google Video Branding software this is what you need to do and will get a number of options.
Many sites also offer video branding software and services for a fee. They also have an easy to use interface, with extremely helpful staff who will coordinate with you on what and why of the video.
In order to better market your product some video branding production houses tie up with social m media companies such as facebook and twitter. Often a peek into what services they offer is available on the web in the form of videos. Looking at them you will come to know whether your videos will be good or not.
Most important an crucial factor is to decide on budget and exact product requirements. Often staff at these companies are experienced enough to handle abstract requirements regarding feel and emotions of the concept that you wish to present through the video.
Extensively search for the best product in the market before you come to a final decision. Also have a reasonable idea of what you want to portray. Remember, the more abstract the idea, the more are the charges.
