subject: Mobile Advertising Solution, A Better Option Than E-marketing Solution [print this page] Our world is full of mobile fans like iPhone fans, Android lovers, Blackberry fanatics and Symbian or Nokia admirers. But one thing is common in all of them that are their craze for their mobile phone. Smartphones, mobile solutions and mobile applications all are revolutionizing the world and their working ways. We are aware that mobile solutions are available in every section and for all categories. This article describes some information that states how mobile solution for advertising is better than those of internet ones. The second option can never be ignored as users are divided as some use computers while they are in office or home and mobile phone users are always there while in place or away.
There are many researches carried out for finding out the results of which one is better, mobile solution or e-solution.
. Reason no.1 is mobile solutions and mobile ads reach where users are. Wherever the user goes they are always accompanied with their mobile phones and with apps they are more engaged on mobile doing multiple activities thus the ads reach them here.
Reason no.2 is that mobile phone usage is far higher than of PCs with internet access. Todays mobile phones enables access of internet thus serves double purposes of calling and mobile computing. Mobile ads reach users while they search from mobile internet in the same way as they do from PCs but here the use is higher.
Reason no.3 is mobile phones offer user with multi-touch and multi-tasking features. Internet ads reach its finder via PCs through its net/web but smartphones have rich menu and offers adverts with options to choose from SMS, MMS, mobile website, internet, via social networking, ring tones, other notifications and much more.
Reason no.4 is mobile solutions in advertising targets specific customers or subscribers via mobile ad packages. PCs are unable to send ads to specific users while with mobile phones it is possible considering some factors like demographic details, profile building, predictive behavioural basis, time and location basis etc. Targeted ads are more relevant and displays when the user is in real need thus have high rates of response.
Reason no.5 is that unlike PCs mobile phones are the only gadgets that have capability to use subscribers movement or changing location for offering them with timely offers like discounts, sales at malls, offers at restaurants or cafes etc.
Reason no. 6 is choice of users which is different in both. Most of the internet ads have a reputation of being spam and cheating but mobile ads are only delivered to those who request or choose them. This regard of mobile apps has increased effectiveness and tempting nature.
Reason no. 7 is response of the user in mobile ads. Mobile application development has reached to sky heights and creative developers offer highly interactive ads which tempt customers to respond directly. Viewers can click to call, sms or purchase directly.
There are yet more reasons that proves some or the other way of mobile ad solutions to be the better option.
