subject: Marketing Video Script: Tips In Writing [print this page] One very significant factor of a successful video marketing attempt is the actual writing of the marketing video script. The messages on promotional videos and how they are uttered on the video itself is very crucial.
In this article are some tips in writing a marketing video script.
Think and decide on an overall concept before writing the actual script. There should be a theme for your video to make it more focused and organized. Think of your intended customers or clients when deciding on this. Consider the things they like and do not like, their behavior and personality, their age group, and even the way they think and perceive things. Then think about the message you want and need to convey to your target market, what you want them to think about your business and your products and services. After that, think about what you like your target market to do immediately after watching your video.
In video marketing, you certainly would want your target clients or customers to perceive your products or services as something they want or need to buy or avail. You would want your videos to produce an impact that would result to the decision of buying. You may need to change any bad viewpoint of people towards your product and your business as a whole.
It is also wise to do a research on what and how your competitors are doing with regards to video marketing. In this case an online research is the fastest. You could view the videos they make but you must not copy them. You just need to know their style of producing videos just so you know how to make your own unique and better. You could take note of the things they did that are effective and the things they did which are poorly performed. This way you could have a great basis in producing highly improved videos.
The tone of your video marketing script is another vital things to take into account. Do you need it to sound semi-formal, conversational, formal, or informal? The best and most effective way to connect with people in general is through a semi-formal or conversational tone. It is like simply talking to them in a casual way. Using formal tones could create a barrier between you and your potential market.
You might get people to refuse and disagree with what you are saying in the video. Some people could even discontinue watching your video if they perceive it to be too professional or too technical to watch. They might feel it was not created for them. In some cases where your target market is the executives, then a video using a formal tone is more appropriate.
Overall, comprehensibility and simplicity are fundamental in writing marketing video script.
The number of words recommended for a marketing video script is 150-250 words. The ideal length of the video is 60-90 seconds.
