subject: Ethical And Un-ethical Techniques In Seo [print this page] (SEO) is often divided into ethical and unethical practices. Black hat SEO refers to those practices generally thought of as cheating the system.Update your site frequently is the only way Google can return to your site to see what is new, and increase the value of your site. It is also the added benefit of all other relevant content, help your rankings can.
Black Hat SEO
1.Doorway pages
Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. There is many types of software available which can automate the building of huge websites with thousands of doorway pages.The reason they are disliked is a click circus impact they have on web users as they keep clicking in an infinite loop of ads.Doorway pages are tempting to use, since they actually do attract both more search engine spiders and search engine users.It is used for attracting the attention of search engine crawlers in an attempt to boost a sites ranking in the results pages of search engines but in general it is recommended that you avoid using them at all costs.
2.Keyword stuffing
Keyword stuffing refers to the practice of loading a webpage with keywords in an attempt to manipulate a sites ranking in Googles search results.Keyword stuffing involves inclusion and repetition of frequently searched keywords and phrases that have little or nothing to do with the actual content of the web site.Google imposes penalty for keyword stuffing or over optimization for search engines.
Best way of choosing keyword:
Choose your topics carefully.
Make use of subheadings.
Use variants and synonyms.
3.Invisible text
Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines.Many (but apparantly not all) of the major search engines now have a policy against this type of technique, and have set up their indexing programs to check for it. You may improve your ranking on some engines by including some or all of your keywords as hidden text, hidden within these comment tags. Any website using Black Hat methods is considered to be unethical and, when caught, is completely removed from the search engines.
4.Cloaking
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the users browser. The cloaking page determines the visitor to be a crawler, then they will direct it to a page loaded with keywords and optimized content designed to trick the crawler into believing the site is of more value than it is, and thus award it a higher ranking.
Methods in cloaking
IP address Cloaking
User-Agent Cloaking
HTTP_REFERER Header Cloaking
HTTP Accept-Language Header Cloaking
JavaScript Cloaking
5.Redirects
A redirect is a way to send both users and search engines to a different URL than the one they originally requested. Below are descriptions of some of the commonly used types of redirects
6.Interlinking
It means how you link to your inner pages, the web pages residing under your domain.
Types of interlinks
Navigation links
Breadcrumb links
Subject area links
Individual page links
7.Duplicate Sites
White Hat SEO
optimizing web page content
web page tags
web site components
Grey Hat SEO
cloaking
reciprocal linking
keyword manipulation
questionable link
duplicate content
padding of keywords
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