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subject: Rayban Wayfarer Sunglasses: Online Video Clip Promotions To Commend The Radicals [print this page]


Inside a popular "Never Hide" online video marketing campaign for Rayban Wayfarer glasses, an attractive woman is seen riding a bike on the cobblestoned roads of a captivating town. The light is glowing, the Spanish guitar music sexy and enchanting. The lady, who's donning a pair of Rayban Wayfarers, is seen clutching a pot of plant. The woman places it on the window, tends to it every single day, cleans every single leaf meticulously. A small tomato fruit eventually turns up. The lady carefully takes care of the fruit, patiently observing it develop and get riper night and day until it reaches red, plump perfection. The lady then carefully harvests the fruit. Holding it gently in her hands, the woman walks purposely along the narrow roads and with much gusto, throws the bright red fruit to the very first guy she sees on the street. The throw ignites the free-for-all tomato fight that defines the Tomatina festival, a yearly occasion celebrated within the town of Buol. The particular heroine, now drenched in mashed tomato pulp, wonderfully dances in the center of the now-red streets, still wearing her Rayban glasses.

The video clip creates the concepts of youth, fun, and passion for existence that's the heart of Rayban Wayfarer glasses. On the web, you'll find additional video clips through the years that represent Rayban's "Never Hide" campaign. Most of the video clips have been praised by critics as well as the watching public, for the way camera lenses captured each scene magnificently as well as the trailblazing messages they show. As the "Never Hide" statement states: "The Ray-Ban campaign portrays regular men and women living their daily lives with originality, with the guts to express themselves and their special personality because the most stylish thing to be is yourself."

If you find ideas from the rebels in the past and salute the typical "Never Hide" protagonist - characters "from different eras who've went against stereotypes in plain sight" - then the Rayban Wayfarers are for you. Everyday girls walking down rainy pathways wearing unmatched lingerie, hippies kissing in the middle of a protest mobilization, along with a couple of guys dressed in sharp suits, romantically joining hands while they go out for a walk in a hectic 1940s street: these moments are apparently inspired by actual individuals and actual events.

The Wayfarers have been established for longer than seventy-five years, and the particular style is still in various parts of the world. Unheard of and regarded as innovative when they were first released in the 50s, the trademark square frames have now evolved into more contemporary Rayban Wayfarer shades. Online optical catalogues these days show new variations such as the Folding Wayfarer, which is perfect for folks on-the-go, or the New Wayfarer that includes smaller and much more rectangular frames to match smaller face shapes. Various types of spectacles, varifocals, reading and prescription glasses have been made in honor to the special style of Rayban Wayfarers.

by: Penny Monroe




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