subject: Are You Aware Of The Penguin Updates? Or Was Your Site Was Hit With The Latest Updates?? [print this page] Google declared their latest update named Google penguin updates. Along with it are a bunch of dos and dons for a website. Google reminds us to follow the guidelines to make your website free from the penalty. If your website has a sudden fall from the rankings then you defiantly need to check with the penguin updates.
Here are a handful of the rules:
- Always follow the Google quality methods to build a website.
- Implement only the white hat seo methods to increase the rankings of your website.
- Sites will experience a decreased ranking if they are not complied with or violating Googles Quality Guidelines.
- Dont practice keyword stuffing, that results in spam.
- Avoid the use of Hidden text and links.
- Completely keep your website free of any strategy that is considered Black Hat SEO.
- When it comes to Links: Attain backlinks from quality, related and page rank websites.
Ultimately what values your website may be the quantity of quality websites linked to you. So evade getting linked to bad sites, poor quality sites and un-related sites. Getting links from the websites which are only created for cross linking or link exchanges can make have a negative effect in a long run and are against the Google webmaster guidelines.
- Content: Produce a new and unique content. Keep updating the content in your website. Generate content which is useful and highly relevant be useful for the visitors.
- Avoid cloaking.
- Duplicate content: This is one of the major issues faced by most of the top and popular websites who have multiple pages and sub-domains running in different countries with the exact same content. The sites will eventually get penalized and loose their high rank.
Google will only penalize your websites with duplicate content if your intention was to manipulate the search results. If you have a main website and different websites with sub-domains running across multiple countries, then we suggest you use the canonical tag element (rel=canonical) on your sub-domain sites. This will avoid the problem of duplicate content issue and will help to rank your main website at the top.
If your website is penalized due to all these reasons, then you still have time. Not late yet, take the first step to clean all the mess up and make your website quality the best and use white hat.
