subject: Infinite Development Of Pet Products In China [print this page] The flourishing emergence of pet foods and formation of pet products market originally belonged to the economy of some developed countries such as Europe and the United States. China is one of the developing countries, which is astonished by their extravagant life. Along With the impacts that continuous development of Chinas economy, the improvement of living standards and the formation of pet culture, the pet hit occurs in some developed areas in China. A large number of wealthy people have become the main consumers of aristocratic pets, some of whom treat their pets as their family or friends while others use them to flaunt their high-end lives. The growing numbers of pets led to the development of pet supplies with covering an increasing wide area.
Consumption Characteristics of China's Pet Market
Since the pet industry sweeps China, pet economy has been a developing situation. So far it has been through decades of running, but it has not formed a complete series yet. The reason that Chinas pet market has such a long gestation period is greatly related to Chinese pet consuming culture. Even though the modern peoples thinking has changed and the concept of keeping pets is formed step by step, this luxury consumption of keeping pets is against Chinese tradition of saving. It also conflicts with peoples ideas of hard working and leisure life.
China's pet market has gestation period is long, and pet consuming culture and the Chinese people have a great relationship. Modern people's thinking has changed view of pets is also a step-by-step formation, but pets, luxury consumption and saving tradition is in conflict, followed by hard work and leisure life of contradictions.
Western countries focus on the spiritual and cultural entertainment, so they have various forms of entertainment with a broader impact. But in China, even rich people do not consider entertainment as an important part of life, so their leisure life and entertainment are relatively simple. For the pet products market in china, therefore, it should firstly build up the pet consuming culture and shape a good image of pursuit of high quality of leisure life. Moreover, it should put the pet products in the place of cultural industry and leisure and entertainment industry so as to stimulate consumer awareness and market acceptance.
Development Status of the Domestic Pet Supplies
Pet supplies as the head of the pet industry, have attracted a large number of entrepreneurs. The country has more than 4000 pet enterprises with only about ten percent of them have 10 million to 50 million Yuan of fixed assets. The rest of them are small enterprises with less than 10 million Yuan of fixed assets, vast majority of which are private enterprises. Due to the pet industry in China has a late start and the domestic market development is not yet mature, the products are mainly exported to some rich European and American countries. The exported mode is sample processing with labor intensive products. In recent years, as the domestic pet market continues to rise, people's income and consumption gradually increased to gradually change the concept of pets; the domestic market also began to attract the eyes of the manufacturer of pet supplies at home and abroad.
Pet Products Marketing Strategy
The development of pet products is inseparable to pet consuming market, after all, supplies just a branch of pet industry, so it should pay a close attention to the overall consuming situation and development prospects of pet market.
First of all, it is to change people's traditional thinking, and deepen the pet consuming culture and the pursuit of high quality of leisure life. Secondly, it is to get closer with the market, obtaining a comprehensive understanding of pet shops, pet hospitals, and pet grooming shop, since many of the pet supplies industry are dependent on the existence of these shops. Lastly, it is to focus on brand marketing strategy. Brand is the soul of the existence of a company, which has a great influence in the minds of consumers.
Pet products as the head of pet industry has an immeasurable potential, with the development of living standards and improvement of material life, it must be a great foundation for the future pet economy.
Best Quality Pet Product
Founded in 2002, Guangzhou Best Quality Ltd. is engaged in production, sales, marketing, product development, purchase, continuously developing and manufacturing pet products on a high quality level for the international markets according to the needs of our clients.
