subject: Advertising Options For Openx - Iab Rising Stars Ad Formats [print this page] Online media companies can now be equipped with open source software that takes care of adserving and adnetworks. This is a technology that makes it easy for online advertisers to reach out to their clients easily. With the available plugins and modules that provide convenience in designing and formats, the use of OpenX becomes even more preferred. One of the new options for offering customizations for Ad formats includes IAB rising star ad formats. OpenXmods is the best resource to find the best plugins and modules that can satisfy specific online advertising requirements. The usability and functions of the plugin choices can be fit to specific advertising needs of different OpenX users.
The IAB Rising Stars Ad formats offer eight options. There certainly is one that can fit your organizations requirements. With the use of your OpenX adserver or adnetwork, you are assured of a format that is best for your market. You can choose from slider ads, slider transition, site-skin ads, IAB billboard, IAB slider bar, IAB portrait for single banner, IAB sidekick and IAB pushdown. Each of the options are discussed below.
The slider ad format allows the upward slide from the bottom part to the upper part of the screen. It is like offering a way to scroll down the ad. If this is incorporated in your website, you are sure to maximize your sites area as it appears as a layer over your sites page. It can also provide visibility that benefits advertisers. As a result, there can be better revenue.
Slider Transition from Right to Left
With this format, ads are shown to slide at the bottom right part of the screen and not affecting any significant space in the website without sacrificing visibility. The position does not change as the ad scrolls.
Site-Skin Ads
For advertisements that appear stuck on the background, this ad format is the best choice. This ad format is the best option for the best visibility on the site ensuring high level of attraction for potential visitors.
IAB Billboard
For full visibility and high integration of different media for maximum communication, IAB billboard would be the right choice.
IAB Slider Bar
For content that changes and advertisement with different presentations, the IAB slider bar is the right format. With triggers to activate the specific advertisement, this would be the appropriate option.
IAB Portrait for Single Banner
If the advertisement requires a variation of ads with text, logo and banner within the same zone, IAB portrait for single banner will be the best choice.
IAB Sidekick
For advertisements that require horizontal expansion when the ad is clicked, IAB sidekick is the appropriate option. It looks like a transition from a small to an emphasized ad exposure. This can easily answer a clients curiosity about what the ad has to say more.
IAB Pushdown
The counterpart of the IAB sidekick is the IAB pushdown with a simple ad teaser that enhances vertically to show detailed ad content.
