subject: Using Promotional Products For Direct Mail Campaign [print this page] These days companies use a lot of promotional material to enhance their business prospects and expand their reach to customers. Some of the frequently used promotional products are pens, notepads, coffee mugs, stickers, t-shirts etc. While choosing such promotional products it is very important to ensure that these products are useful. If a customer uses them frequently then the product will get maximum exposure to ensure that the company and its brand keep coming frequently in the customers sight. Giving them products and gifts that they may just accept and keep aside in some corner as they cannot use it anywhere is of no use. It does not serve the purpose of advertisement, whose main aim is the expose the brand to the customer and make them aware of their existence. This promotional material should and must have company logos and information. In cases where there is not enough space to print these information, it should atleast have the company logo and contact details so that the customer can find out more about the products and the company. Thus the focus should be on the need of the customers and the products usability for maximum exposure.
Also when you choose the target for these products, it is more advisable to distribute them among the existing customers rather than spending them on prospects who have never used your products before and may never do so. Even though it might help in making your brand known to new customers, but there is no guarantee that they will buy your product. On the other hand, people who are already using your product are loyal customers and if you keep them happy by giving them gifts, they will maintain your loyalty and keep you in business. On one hand where it is difficult to determine whether the new prospects will be interested in your products, it is somewhat guaranteed that the old customers will continue doing so as they have already been using them for quite some time. Thus keeping them happy will only make them retain their loyalty to the brand.
Promotional material should be carefully designed and distributed; after all it is like a representative of the company and its business. It should be useful, of a good quality, professional and informative. It should be able to create a good impression on the mind of the customers, so that they keep coming back to the company. Every product that is used for promotion through direct mail campaign should have the companys logo and contact information. It is a very important and effective marketing strategy employed by numerous companies all through the world. It helps in retaining the customers loyalty, improving the brand value and thus creating more business and profit for the company. Promotional material goes a long way in helping you create that brand value, which is extremely important for businesses to survive in this competitive atmosphere. These days one can hire professionals for designing and planning the perfect strategy for promotional products.
