subject: How To Write An Interesting Headline [print this page] Headline is by far the most important aspect for any web copy, landing page or advertisement.
Approximately 80% people, or every 8 out of 10 people only read headlines to determine whether they want to carry on reading the read of the advertisement or not. This is why professional copywriters put immense importance on crafting a great headline. Powerful, catchy, magnetic and interesting headlines determine the overall effectiveness of a web copy, and that effectiveness moves accordingly with the quality of a headline.
Writing an interesting and engaging headline is a matter of skill, experience and creativity, which takes a considerable amount of time master. However, there are certain rules that are obvious for any headline to be good and effective. Following are some of those rules and tips on how to write an interesting headline for a web
copy or advertisement.
1.The use of Superlatives:
One of the best ways to write engaging and interesting headline is to use the superlative forms of adjectives. The superlative forms have a psychological effect on the readers mind that hook them to your advertisement. People automatically perceive your product or service better than the others. For example, instead of using:
A good new product, try using
The best solution
2.Create Curiosity:
Another great tip to write catchy and result-oriented headlines is to create a reasonable amount of curiosity. People love curiosity, and when you give them a sniff for it, they love to hunt and find out more about that. Increasing curiosity in your headline can urge people to read the rest of your copy automatically. It greatly improves the bounce rate for your website as well.
However, it must be realized that after creating the curiosity, if you fail to deliver what the consumer expected from you, your product will more likely to be a failure.
3.Short and Concise:
A great headline is always short, clear and concise. Blurt the whole thing in just a few words. Make them as powerful, compelling and meaningful as you can. No
headline should be carried on to 2-3 sentences. Try to keep them to one sentence with no more than 7-10 words in that sentence.
4.Question:
Another way to make a headline interesting is to ask a relative question to your targeted audience. In order to apply this tactic, you need to 100% sure about your targeted audience. Identification of your targeted audience will help you determine the question that your prospects would love to find an answer of. Having a question can also add a certain level of curiosity in your heading.
