subject: Building Customer Loyalty With Promotional Products [print this page] A company survives only because of its customers. In this age of globalization and consumerism, where there is no shortage of choice for the customers, the companies have to come up with new and effective strategies to keep the interest of the customers in them alive. From providing quality service and products to customers to excellent customer service and impressing them with free gifts and prizes, the companies need to do it all if they want to survive in this age of cut throat competition. With the increase in population, demand also increases, so does the number of companies who provide the service and product. Thus to be noticed by the customers it is extremely important for companies to employ the correct marketing strategy. In the business world, profit is the main motive and thus companies are constantly in the look out for ways to maximize profits and reduce costs. They use numerous ways to achieve their goal and sometimes also take the help of professionals who specialize in such services. For the business to keep going it is important for companies to keep the customers happy so that they maintain their loyalty to the company.
Studies have shown that it is seven times cheaper to maintain an old customer than to attract a new one. Thus it is very important for companies to maintain the loyalty of their existing customers by keeping them satisfied with their service all the time. Promotional products are very useful and powerful in building and maintaining customer loyalty. Providing the existing customers with promotional products is seen as sign of appreciation for their valued association with the company and also an encouragement to maintain the relation. Besides it also provides an exposure to the company as these products would be custom designed to contain the logo, contact details and other information about the company. While designing such promotional products some basic things that needs to be kept in mind is that the products should be useful and should provide maximum exposure to the company and its brand. It should be something that can be frequently exposed like a notepad, pen, t-shirts etc. Such promotional products do wonders in helping to maintain customer loyalty, for continued business to the company.
