subject: Air Conditioning Hire For Trade Shows [print this page] Overall attendance at UK trade shows has been hit by the recession, but the shows still remain popular with thousands of business people each year. At the shows, people expect the venue to be at a comfortable temperature; utilising the services of a good air con hire specialist often proves the best way for show organisers to ensure this is created.
Types of Trade Shows
Hundreds of regional and national trade shows take place across the UK annually. A trade show (trade fair, trade exhibition or EXPO) is an exhibition organised so that companies in a particular industry can:
- Showcase and demonstrate their latest products and / or services
- Examine recent market trends
- Learn about opportunities
- Study rivals activities
- Make connections, and
- Do business
Because, unlike consumer shows, just a few UK trade shows are open to the public; exhibitors and visitors can look forward to qualified networking making key connections only with others in or around their industry: people who speak their language.
Trade shows held in different UK cities this year include:
- E-Commerce EXPO a trade show focused on E-Commerce and online retailing
- Speciality Chocolate Fair a trade show dedicated to artisan chocolate
- Natural & Organic Products Europe An organic products exhibition
- The Summer Fair Olympia Fine Art and Antiques International Fair (for dealers)
- The Baby Show-Birmingham a trade show concerned with the industries based on pregnancy, parenting, baby and toddler products and services
- Airline Purchasing & Maintenance EXPO Europe's premier networking event for Commercial Aviation Professionals
For exhibitors, individual hall space cost at each show will be dependent upon the shows size and profile. At these events people can also attend seminars, talks, product demonstrations, round table discussions and other happenings in the small auditoriums around the main hall or arena. The time and money spent on exhibiting at or attending a trade show is something that companies see as a good investment, therefore.
Trade show organisers seek to win repeat business year-on-year, with the same companies
attending annually forming the bedrock of their client-base. They then look to build on this through targeted marketing prior to the show, using carefully-orchestrated advertising campaigns.
Organisers find that exhibitors and visitors will return if:
- The right type of buyers are there
- The right type of people are there to network with
- Conditions for making a difference to their company are in place
- Business can be completed successfully, and
- The venue is a pleasant environment and can offer excellent hospitality
If a venue is too hot or cold, or there is insufficient air movement; conditions will not be conducive to doing business. Initially this may just mean that less deals are done, but over the long term, people will not return to attend or exhibit in future years. Rented air conditioning can be a good standby for show organisers because mobile air con units are the ideal backup for in-built air con systems. And if the show is a success, they then have the necessary additional capacity to help everyone keep cool.
Finally, air con is not a luxury at these events, but a necessity. Adhering to Health & Safety
regulations is expected of organisers. Having the right technology that can be adapted to suit each particular venue (whether additional ducting is needed, or security features are required, etc.) is something only a proven air con hire specialist could really advise upon and reliably supply. The good news for trade show organisers is that the UKs best air con hire firms will do so quickly, affordably and without fuss.
