subject: Characteristics Of The Best Company Names [print this page] There are top characteristics that the best company names have in common. They all have been created with careful thought and with the interest of the consumers in mind. Different branding specialists have different views on what basis to use for such an undertaking. Some say its practicality while some stress on creativity. Some say your business name must be playful while some say it must be as simple as possible. There is no definite formula for this, but there are general guidelines which you can observe in labeling your company.They can also help you have a successful online business.
Think Sticky - Famed labels of businesses stick in the memory of people. This is very important when it comes to company name selection as you surely have many competitors in the niche where you belong. Ensure that customers remember your business in a directory full of opponents. You could be losing a number of potential customers to your opponents if your name does not even come up in their heads when looking for products or services they need. Even experts of small business promotion advise this.
Invent A New Language - Surveys show that a company with an unusual tag is most likely to be remembered and create a new language. Who would have thought that a two-syllable word Google could mean a lot across countries? Besides being the largest search engine, it also means to find information in the net. You could be very inventive with the pronunciation and spelling. Just like the best company names we know so far, make sure that is not too hard to spell for searchability's sake!
Short And Simple - While you can be creative with it, ensure that it is short enough to be remembered and simple enough to be spelled. Surveys show that people in general are not good in remembering long names and complicated spellings. How do you think your prospect customers would be able to search for your business over the internet if they cannot even spell it out.
Share A Story - People in general love stories. In fact, they are interested to know how big businesses of today came about. How are you going to insert history in your business name? Can you think of one word that will summarize it all? Such is what happened to Steve Jobs when he decided to name his top performing gadgets after a fruit. In the past, he spent much of his time in an orchard in Oregon. It is where he got his inspiration for his series of inventions.
Resemble Function - Some entrepreneurs opted that people would know right away what they offer. This is how those in the food business think. If you are selling cheesecakes, you might have a name like Rod's cheesecake. Functionality also helps when you build a brand online.
Some of the best company names that we hear today are results of series of changes their owners have made over time. If you are not satisfied with your business name, it is not yet too late for you to make alterations. You can even ask your target audience for suggestions. They will surely appreciate the engagement you are giving them.
