subject: How To Quickly Hook Your Readers And Turn Them Into Desperate Buyers [print this page] One of things salespeople dislike the most is somebody who is "just looking." This means you know you are going to waste a lot of time, and not sell anything. Of course, almost everybody needs to gather information before they buy something. The bigger the item, the more information they need and the longer it takes to make a decision. This is just a part of sales. If you help the customer out, and make an impression, chances are when they are ready to buy, they'll come back to you. However, if you are selling online, this is tough. The good news is that there are some techniques that can quickly convert shoppers into buyers. They'll buy your products without a second thought. How do you do this? Keep reading.
Urgency is essential. If they think your product will be around forever at the same price, they'll always come up with an excuse to come back later. However, if they think your product will vanish, or the price will go up, or somebody else will come around to buy it, they'll be much more inclined to buy right then and there. This is backed up by plenty of scientific studies. Do anything you can to create urgency. One day sale, first time offer, limited supply, whatever you can think of.
When writing any kind of persuasive copy, you've got to grab the readers attention right away. Otherwise, they might only read the first few sentences and then go somewhere else. Dale Carnegie once said that everybody's favorite radio station is WII FM, which stands for, "What's in it for me?" Unless they see an immediate benefit, they are going to go somewhere else.
They also need to know, and need to know quickly, that your site or product can give them something that nobody else can. You've got to have an edge over your competition. This is easy. Just reverse engineer your competitor's offer, and make yours a little bit better. And make this clear in your copy. "My competitors only offer X, but I offer X+Y, for a cheaper price, but only if you buy right now!"
If you are vague, your customers will get the idea that you are pulling their chain. If you are better than your competitors, you've got tell them exactly why. Explain in detail why your warranty is better, or how your manufacturing process gives them more benefits, or that your product is made with much finer material. The more specific you get, the better. Be careful, though, because if you are too specific, and fill your page with schematics and blueprints, your readers will fall asleep.
When you put some of these elements into your sales page, you'll get a lot more conversions. This, of course, means more money for you. And that's what we're all after, right?
