subject: Excellent Marketing Strategies For Small Businesses [print this page] Usually owners of small or medium businesses do not have enough time, money and resources to implement a comprehensive advertisement and marketing campaign on a large scale. The owners of small businesses can use some simple marketing strategies for small businesses to advertise their goods or services and expand their organization . We will discuss some of the methods to do this.
Communication with existing customers:
It is necessary to interact on a regular basis with the existing clients because repeat business is the most cost effective and easiest business. Many owners of small businesses forget to employ this easy marketing strategy when they are bogged in the routine tasks of the business.
Communication with existing customers is very easy and cost effective. Updates about the developments, special discounts, latest news, promotions, and improvements in products can be provided to the customers with the assistance of a simple email or newsletter.
Use social media to reach out to the target customers:
Another easy method of building online presence, capturing prospective customers, and promoting brand is using online social networking. By social media we mean networking websites such as Facebook and Linkedin; blogging sites like Wordpress and Blogger. If the prospective clients are users of social media, the owners of small or medium organizations should also be there.
Active participation is the trick to use online social networking for successful advertisement. Creating a stagnant page on Facebook or writing a blog ones in a month is not going to be sufficient. The owner needs to actively participate and contact with the prospective customers. Interaction with prospective customers will encompass writing good content, commenting on the posts, and creating a group of similar-minded people on the net.
Start Networking:
Apart from networking on social media, face-to-face networking is also very important. The business owners can begin networking by participating in social clubs, sports clubs, business events and luncheons, or joining local Chambers of Commerce, fundraising events. Such activities and events have a potential for generating business leads.
Begin building mutually beneficial referral relationships:
Referral contacts almost certainly lead to new customers and business with the passage of time. Other linked non-competing organizations should be contacted and the possibility of referring customers to each other should be explored. For building referral relationships it is important that high standards of professionalism are kept and response to messages, phones, and emails is maintained prompt and timely. Everyone should be respected irrespective of whether it is a chief executive of a company or a front desk receptionist.
A professional such as a marketing agency can also provide some beneficial advices. If affordable, a professional can be hired for formulation and implementation of marketing strategies.
