subject: Quality Or Quantity Of Links What Works Better In 2012? [print this page] There is hardly any doubt about the efficiency of back links to improve your sites ranking in the search engine results but before you go for a back link building campaign you are required to make your mind over a certain question and that is quality or quantity what should you prefer or which one will be better for your site.
Though back links are extremely valued by most popular search engines including Google but you must also take into consideration that they always spider the web for relevant and quality content and that is what enables them with the power to deliver high quality search results within a very short time.
Getting relevant and quality links is of course more important than a volume of inbound links from sites that are not related to your site in any way. That is why you must prefer to obtain links from higher ranked pages from within the same market niche as of yours and are more likely to outperform a greater number of inbound links from lower ranked pages and from sources that are not related with your market. Search engines like Google give little importance to these irrelevant links and they will hardly contribute to improve your sites search engine ranking.
The Actual Process:..
The domain of the term link building is quite broad, but under normal circumstances it is used to describe a hyperlink that points back or diverts traffic to your site from a third party blog or website. Link building is the fundamental concept behind any off the page search engine optimization strategy and the only way you can have a better search engine ranking than your competitors is by obtaining more quality inbound links than them. Quite a few link building tools are available in the market and widely used by the webmasters that help them to keep track of all the back links to your site from different domains and also to find out the sites that have quality content relevant to yours and who will accept to offer you a back link.
There are a number of ways through which you can divert traffic to your website or generating back links pointing to it but a little bit of preliminary research is always going to help because search engines like Google or Yahoo do not consider all methods as white hat or ethical and it is always better to avoid the black hat methods as they can really have a negative impact upon the ranking of your site. Moreover there are also a number of ways which are not considered as black hat SEO techniques but they can hardly be considered as effective and there is little chance that you will be benefited from them.
Dont Try to Fool Them!
While trying to generate new back links to your site you will do better not to consider the search engines as fools, but the fact is that they are intelligent enough to find out what is actually going on out there and from where you have generated all your links. Links purchased from link firms or link exchange communities can actually be easily detected by the search engines and as most of them are found to have no relation with your site those back links are mostly ignored by the search engines and will not have any kind of impact upon your search page ranking.
There are many people who post their articles to junk sites through article submission services and that can really have a negative impact on your web existence as the search engines also consider the sites that link back to your site and whenever you are found to be linked with a junk site your site ranking is going to suffer. That is why keeping track of all the back links that are redirecting traffic to your site is extremely important and special care must be taken to make sure that you are not linked to a junk site or a site that is considered as unsafe to visit by the search engines. Always try to avoid methods that look fishy and offer you to provide a large number of inbound links within a very short duration of time because in that case most of the links that you get will not be relevant with your site content and will hardly do anything beneficial for your site.
From Where To Get Quality Links:
By the term quality links the search engines refer to links from those sites that operate in the same market niche and also has a common theme and are of course better placed than you in the search engine rankings. Posting articles with back links to your blog in different popular PR article directories on a regular basis is considered as the most authentic yet effective method of creating back links that are highly regarded by the search engines. You can do it by your own or can even hire a professional writer for this purpose if you want to generate a considerable number of quality back links within a short time.
But at the same time it is also important that you just dont go on writing blindly upon any subject or topic because it is only with quality content that you can have a consistent flow of traffic to your website. You are also required to be careful about the subject of your article or the keywords that you are using. A little bit of preliminary research online may come extremely handy for this purpose because that will let you know what are the things that people are looking for on the net and also the keywords that they are using for their searches.
Apart from posting articles in any PR article directory you can also use guest posting as a very efficient method of generating quality back links that can really push your site up in the search engine rankings. The most important factor associated with inbound links generated from guest posting is their relevancy. You are always expected to find a number of ways for guest posting opportunities but here too you must take care that you only write on topics that are related to your blog or website to ensure that the links that you generate are quality and relevant links that are accepted by the search engines and can really improve your position in the search engine result pages.
Final words:
Hopefully by now you have understood that only launching a website is not enough as you are required to generate traffic through useful back links and those back links will also improve your search engine ranking that will generate more traffic. The whole process can be extremely time consuming because you just cannot do anything to generate more back links and more traffic because going for black hat techniques may easily ruin the future of your site and you must stay within the limits of the accepted methods to promote your website and generate as many back links as you can. Only number is never enough and you better concentrate upon quality for better results.
