subject: Things To Know If You Want To Be A Marketing Manager [print this page] Have you always been interested in making a career in the field of marketing? If marketing is your chosen career path, you may think about becoming a marketing manager. Complexities and competition in the modern business world is increasing with each passing day. In such a situation, a marketing manager has to take the responsibility of handling a wide variety of tasks.
The primary tasks of the marketing manager will include planning effective marketing strategies and promoting products and/or services to as many people as possible. Marketing managers will have to use different mediums such as advertising, websites and events for making the products and services known.
The marketing manager plays a significant role in the growth and success of a business. The marketing managers generally do their specialisation in a specific market or product, for example, fashion, consumer goods, financial services and so on.
Being a marketing manager, you will be required to undertake a wide range of tasks such as figuring out the target markets as well as the promotion of services and products. However, what you must remember is you will have to achieve the tasks keeping the time scale and the budget in mind.
How much salary can you expect?
Individuals who opt for marketing careers in Suffolk must know that a marketing manager can earn a starting salary of 25,000 to 40,000. However, the salary may get a potential hike as your experience and expertise grows. For an experienced marketing manager, the earning possibilities are endless. For the senior marketing managers, the salary can go up to 50,000 per annum.
What are the responsibilities of a marketing manager?
A marketing manager has to fulfil a whole lot of responsibilities depending on the specific company that the manager is working for. Some of these responsibilities are:
Researching and analysing the current market trends
Identifying the target markets
Organising the marketing campaigns
Commissioning or producing promotional materials
Managing budgets
Managing campaign productivity
Assigning tasks to the marketing executives
Communicating information with the market actors as well as with colleagues
Attending network events, conferences and product launches
What qualifications are required?
In order to become a marketing manager, you will need the proper qualifications for it. Most of the employers will expect you to have done your graduation in some marketing or business related degree. You may also be expected to have done a professional qualification course such as Direct and Interactive Marketing, Institute of Direct Marketing Diploma or the Chartered Institute of Marketing Professional Diploma. Learning a foreign language will always be a boost to your resume.
Being a marketing manager, you will have normal office hours. But you may be expected to work overtime, during evening and sometimes even on weekends during the busy periods. Therefore, you must be prepared to juggle your other commitments accordingly.
Individuals looking for finance jobs or jobs in accounting in Ipswich may also apply for the post of the marketing manager. The skill set that they possess may often be appropriate for the post.
