subject: Three Seo Strategies For Your Web Site [print this page] In today's web based world, it is a necessity that your company has an online presence. Without having a well-designed, interesting website, your business will lose money. The internet has become the world's encyclopedia, phone book, and atlas - all wrapped into one simple, user-friendly data source. You must make sure your business is included or risk being left behind.
If you already have a web site but you are not seeing the visitors to the site that you would like to have, then maybe it's time to reconsider your search engine optimization methods or SEO. This is the process that gets your website pages ranked in the search engine results pages. The further back you are in the results, the fewer visitors you are likely to bring to your site. Below, you will find three basic SEO methods to help you rank higher in the search engine result pages.
First, make certain the page titles of your web site contain your primary keyword. It pays to do some research to determine which key words have a lot of searches in the search engines. However, don't just use a "general" keyword. For example, if your web site is about purple shoes, focusing on just "shoes" as your keyword will bring a lot of website traffic that might not want just purple shoes. You will need to focus on purple shoes to bring you more website visitors.
The second SEO tip is to create appealing and original content for your website. You need your prospective clients to get the info they are looking for; however, you have under 10 seconds to catch their attention. Your content needs to be engaging for your site visitors. Menus should be easy to access and have titles with keywords whenever possible.
The third SEO tip is to market your site. Use free web directories that will list your business in the right category. Leave comments on industry related blogging sites and forums while including a link to your web site. Contact webmasters at other websites and see if they will include a link to your web site on theirs if you return the favor. Ensure your website is on your company letterhead and business cards.
If you do not want to take care of the SEO basics on your own, then consider employing a website designer. Not only do they build websites, but most are experts when it comes to SEO. Without a great SEO campaign, your web site will not deliver you the results you need.
