subject: Benefits Of Using Promotional Pens As An Effective Marketing Technique [print this page] Most of us have had that one favourite pen that we save for years, irrespective of whether we are able to use it or not. Some of our most cherishable memories like writing on your friends' yearbook or scribbling in code words to pass chits in classes might be attached to these pens. Even years later when someone hands us a promotional pen, that stands out from the ones that we use every day, our big, thumping heart responds to that. So, why not promote your product by gifting your customers with promotional pens that is of a sentimental value?
If you are thinking about the advantages of investing in promotional pens over other products, then two things that should help you convince are its cost effectiveness and the innumerable variety available. Pens could be made from a wide array of materials like wood, plastic and several other metals which make it possible to order them in bulk for a cheap cost. Raw materials used apart, the variety also could be extended to types of inks used and the respective functions they fulfill. For instance, you could order for anything from ball point pens, gel pens to temporary markers and highlighters or ordering an assortment of all these varieties is also a great idea. Now, if you are thinking how merely circulating a promotional pen could help your business grow, here is how.
Two things that need to be imprinted in the minds of consumers for them to come back to you again and again are your brand name and logo. These two would act as signifiers for the quality of service you provide. The smooth surface of a promotional pen designed to your taste could serve as platform to carry your brand name and logo that has a potential to travel to unimaginable places, telling people stories about your service. If there is space for it, you could also add a tagline, phone number or website address. This is not an impossible thing to achieve because pens are among very few categories of things that change from hand to hand quickly and hence higher potential of wider reach. Moreover, promotional pens could serve almost any kind of business. If you're wondering how, here is your answer:
You do not have to be a stationeries business owner or notebooks seller to use promotional pens in marketing. From restaurants, supermarkets, boutiques to antique shops, kids' shops and electronics goods sellers could benefit from this technique. Whether the customers are signing the bill or you are requesting them to sign the guestbook, all you need to do gift them a promotional pen with a warm smile. You do not have to spend days looking for the best and cost effective promotional pens manufacturer. All you need to do is search the internet with the right keyword and you'd be drowned in overwhelming options of sellers. Take some time to pay attention to what they offer and you'd know without doubt which promotional pen seller could add more charm to your business.
