subject: Mlm Leads - Four Step Plan [print this page] MLM lead generation problems solved! MLM lead generation problems solved!
I bet you've heard many "gurus" promise to increase your traffic and get you more MLM leads. Day after day, I am bombarded with messages from network marketing people who claim to have the solution to all my problems. Does this happen to you too?
It is very easy to be tempted by every offer out there, searching for the one that will work. It is a distraction from the fundamental network marketing strategies you need. Not to mention that the claims are often too good to be true. Our business relies on a good strategy, so...
I will give you the FOUNDATION for steady MLM lead generation.
The Capture Page or Squeeze Page
You simply must learn how to build winning capture pages for free MLM lead generation. In fact, without a winning capture page, nothing else matters. You can dominate social media like Twitter and Facebook but without a capture page you lack an efficient method of turning those prospects into leads for your MLM business. To become a MLM lead, your visitor must opt-in and then they will be added to your list through your capture page. This list is golden. You need as big a list as possible to be successful in this business.
The only purpose of a capture page is to convert visitors into an MLM lead.
Avoid these common mistakes:
1. do not use anything that is distracting to your visitors
2. do not have a lengthy section about yourself
3. no tedious explanations of anything
4. no links to click on
Ensure that your visitor has only one choice to make. They either leave their contact information (opt-in) and get to the insider information they want or they exit the page and lose it forever. This feeds on the visitor's fear of loss. Combine that with a few other elements and you will generate endless free leads!
So let's get started...
MLM Lead Tip #1: Target Market
It is essential to know your target market. If you do not, you can have the most amazing offer and no one will care. To begin generating MLM leads successfully you need to know your target audience. What does your target audience want? What could you provide for them that can solve a problem? Once that is answered, you will know who to write your offer for. People will not respond well if you are too general. Filter your visitors into different groups based upon what they are looking for. You can offer the same product but approach it from different angles for each target market. Create a different capture page for each group of visitors that would identify how your offer could help them with their specific need.
Here are some examples of what people are looking for:
1. how to maximize free MLM leads
2. how to talk to prospects on the phone
3. how to prospect effectively
MLM Lead Tip #2: The Bribe
The capture page is designed to offer your visitors something valuable and in return you get their contact information and turn them into an MLM lead. Remember you are not selling a product. You are selling a solution to a problem. Examples of bribes:
1. Boot Camp
2. Free Videos
3. Ebook
4. Webinar
To be successful, you must design your bribe in a way that your prospects can't help themselves. They have to have your product. The more valuable the bribe, the greater success you'll have in this business.
Your bribe MUST be valuable. Give them more than they expect. OVER DELIVER and they will become a fan not just a visitor.
MLM Lead Tip #3: Visitors must Stay in the Dark
It is so important to stay on track and keep your sole focus on getting your visitors to leave their contact information. If you provide any links, you risk losing them forever. This is how your MLM lead generation funnel works. This can be avoided by keeping them blind. Keep them on your capture page. The only way they can leave is to hit the back button. It's as simple as that.
MLM Lead Tip #4: Sell the Benefits
Please don't make the mistake of not selling the benefits to your visitors. Ultimately, they don't care about the product, they want to know how it will benefit them. If you want to sell a coffee maker, talk about coffee. Nobody who bought a coffee maker actually wanted a coffee maker. They wanted coffee! Therefore, if you want to sell coffee makers, you should advertise information about how rich and satisfying their coffee will taste!
If you find it difficult to turn your features into benefits for your MLM lead, consider the following:
"What's in it for me?"
"Why should I care?"
Your benefit should answer these questions.
So know you are armed with the knowledge you need to create your own capture pages for free MLM lead generation. This is the foundation that the top dogs in network marketing use themselves. Don't forget to take the time to build a solid funded marketing proposal. It is the best way to approach network marketing successfully.
