subject: How To Improve Your Online Selling Game [print this page] Unless you have a website with no advertising, and only free information, then you are hoping to make some money online. It's secret that Google has become an incredibly rich company through it's online advertising program. Of course, there are plenty of other ways to make money online. Membership sites, creating and selling your own products, promoting affiliate products, the list is never ending. But unless you are content to slap up a couple sites and make a few extra dollars a month, you've got your work cut out for you. The online environment is tough, but not impossible. In this article, you'll learn some tips on how to improve your game.
If you've got several websites, then it's a good idea to cross promote. Promote one product on another website, and the other way around. That way you'll tap into a much broader range of traffic, and increase your sales. If you depend only on the traffic to any particular site to sell to that particular traffic, you are limiting yourself unnecessarily.
Whenever a customer takes the initiative other than reading your site, respond as quickly as you can. People go to so many websites, they tend to forget where they interacted. You've got to strike while the iron is hot. That means answering their questions, following up on any orders, or even just thanking them for stopping by. Try to make it as personal as possible. That way, they'll come back for more.
Knowing all about your competition is essential. The more you know about them, the easier it will be outsell them. Where are they advertising, how long do the visitors stay on their site? What does their site look like? How about their sales pages? Long and engaging? Short and mechanical? Take whatever they are doing well, and improve on it. That's the nature of this business.
Naturally, you'll need to know all about your traffic. The more information you have, the better. Google analytics is the best way to do this. You'll know which pages your visitors are going to, how long they're staying, and where they are clicking off. You can even set up "experiments" where you try different things and see how they affect your traffic flow. This way, you can always tweak your site to maximize your income and profitability.
One of the biggest things you need to do online is cultivate trust. This means your visitors need to know who you are, and what you represent. If they feel like you are some robot, or some corporation with thousands of websites, it can have a negative impact on your sales. On the other hand, if they know the real you, including your real name and what you really look like, they'll be much more inclined to buy your products and services.
When you follow these basic tips, you'll have a lot more success in the online world. Keep it up long enough, and you'll be able to quit your day job for good.
