subject: Selling Tip: This Mistake Really Has Me Confused [print this page] I received a request from someone asking to delete his testimonial from my Never Cold Call Again website, or at the very least to remove his last name and his city.
It's not because he isn't happy. Not at all. It's because he's been continually inundated with prospective buyers of my course who see his quote on the web page, then call him to verify that it's real before they buy.
But here's the punch line: His success story only showed his name and town. There was no contact info to be found. Which means that people are wasting a bunch of time trying to find him to call him or send an email, all to prove to themselves that he is "real."
THIS IS ABSOLUTE INSANITY!
Come on, how much time are people wasting on this nonsense, that they could be using to close more sales instead? Not to mention that it simply isn't right to bother one of my customers who was giving and generous enough to provide me with a success story for my website. I'd be willing to guess that it's a tremendous amount of time, because someone who is doing that to one of my testimonials is probably doing it to all of them. In that amount of time they could close a sale or generate some new leads or read a new sales book.
I know I shouldn't have to remind people how fatal the flaw of INDECISION is to success. But it's becoming obvious that some people simply don't understand the message!
Think about this: Here is a sales course that people can get shipped to them and they have 30 days to decide if they want to keep it and pay for it then, or just send it back and be done with it. (By the way, this isn't a sales pitch for my product - I'm using it as an example to get my point about decision across.)
BUT - Even with this kind of no risk offer, most people STILL cannot say either "yes" or "no." They instead go to great lengths and waste a lot of hours actually tracking down the people who have provided testimonials & reviews and ask THEM if they should buy it!
My favorite author Napoleon Hill said that "I need to think it over" is the last line of defense for people who haven't the courage to say either "yes" or "no."
As for my personal sales experience, I've always been up front with prospect and told them that I'd rather hear them tell me "no" than "I need to think it over." It's simply because the latter statement is a complete waste of my precious time. I require decision. It's one of the character traits that has made me a success. It's sad that the majority of sales prospects need to be reassured that it's okay to say "no" before they'll come out and say it. In most cases it's a lot easier to close a sale and hear "yes" than it is to get someone to admit that they want to say "no!"
Indecision is the most damaging character trait that practically guarantees failure, primarily because it is at the root of most procrastination.
So I'm asking you to make a DECISION, right now, by making the following commitment:
Commit that you will forever give up the fatal character trait of indecision by making quick, definite decisions each and every time you face one and you have all, or even most, of the necessary facts and information at the ready.
As Napoleon Hill wrote many years ago, "Make a decision. Make ANY decision. ANY decision is better than NO decision."
By picking up the trait of always making quick and definite decisions, and standing by those decisions and reversing them slowly, if you do at all, you will find success rushing into your life at a pace you'd never even dreamed of before.
Seriously. Please make that decision right now - commit to this and stick with it!
