subject: Publishing News An Innovative Way To Capture More Market [print this page] In the present age of information and technology, we all focus on reading technological updates just to get to know about the prevailing trends of the society. Based on this reading habit, marketers are using this as a marketing technique to promote their product and to expand their market share. Moreover, this technique can be used to ruin the market image of your competitors. Do you think so that whatever you read, you believe on that either fully or partially? If you do not then at least you consider it while making the purchase of that particular commodity. For example, if you have read somewhere that some particular gadget hangs during its processing then will you buy that gadget. The answer will be no in 85% of the cases. The other 15% people prefer to experience on their own. Thus, these days, many cell phone manufacturers are also focusing on publishing updates on and off.
These days, iPhone 4 craze is everywhere that is why it is easy to find news and updates related to that particular gadget. If you search online, you will find thousands of news related to new iPhone 4 cases, covers, and other amazing accessories being introduced to the market.
One of the latest updates is Apple Inc. has filed a case against Samsung for copying their designs and applications. Both the companies are justifying themselves by claiming that they are investing a lot in research and development and introducing various value added products based on the same technology. According to them, they brainstorm good ideas and then sketch those ideas with the help of Computer Aided Programs for better understanding. One of the Samsung Officials said that watching your competitor and getting inspired from them is not something, which should be avoided.
This is a case about patent rights but indirectly it is expanding the market share of both the brands. The one, who supports Samsung, will not buy any product introduced by Apple Inc., as according to Samsung Apple Inc. copied the designs of Sony whereas who are the true lovers of Apple products will stand for their favorite brand. This is the reason because of which these both brands are two of the largest brands around the globe. Thus, you can say that by publishing such kind of news either the companies are protecting their existing clients or they are capturing more share of the markets.
