subject: Essential Strategies For Making An Attractive Pos Display [print this page] What is the point of sale strategy and how does it work? Point of sale, also known as POS and sometimes as point of purchase, refers to the checkout area
where the transactions occur. This area has always been a popular spot to use marketing tools. Applying some marketing strategies at the point of sale, you
can effectively increase your business.
Point of sale display is one of the popular marketing strategies that can potentially increase sales. To say simply, POS marketing refers to information
delivered to the customers at the point of sale. The idea behind that is to encourage customers to buy a product that they may not have thought of purchasing
in the first place.
When leaving a grocery store or a department store, you would find yourself surrounded by different items at the point of sale. While waiting for your
turn at the cash register, you may end up buying those items even though you hadn"t planned on buying them. Since these items are purchased on impulse rather
than proper consideration, such purchases are called "impulse buying".
The idea behind point of sale display is to increase the sales by encouraging people to
make more impulse purchases. The primary objective behind POS display is to make the retail store a continuous vending area. Point of sale often helps
enhance customer loyalty and make them believe that the particular store carries everything he/she needs.
Not only the from the perspective of the customers, the POS strategy also makes the store a lot more appealing to the new manufacturers who will be
interested to sell their products on the vibrant selling floor.
How can you create an attractive point of sale display?
There is a lot that goes with making an attractive point of sale display. To make this marketing strategy work, you will have to make sure you have set
the display in a way that attracts customers and makes them purchase the items. Here are some of the ideas that would help you create a POS display that
sells!
Do your research: To make the POS strategy effective, you will need to do proper market research. Just because you have put impulse items at the
cash register, does not necessarily mean everyone will buy them. You must be prepared to do a little experiment with the prices and products before you
decide on a particular item.
A lot of vendors may want you to display their products at the prime spots in your store. But if you know these products would not sell, try to avoid
using them. You must also use interesting graphics, different words and bright colours for motivating people to purchase the products.
Make your POS display stand out: While setting up your display and choosing stands for display, you must
make sure that people can easily check your display out. If it is a retail store, the best place to set up the display would be near the cash register.
People would get a chance to browse through the products while they are waiting for their turn for the transaction. You must make sure that the message
you are sending across to your customers is clear enough for them.
