subject: A Few Little Known Facts That Can Help You With Your Seo Efforts [print this page] SEO can be a tough egg to crack, especially if you have never attempted it before. Often times, small business owners will pick up the SEO mantle, in an attempt to grow their marketing dollars online. Unfortunately, many of them are overwhelmed with the work load and underwhelmed with the results. SEO professionals are professionals for a reason, they have put in the time and effort to ensure that they have a good idea of what they are doing, and exactly how they can help you to get your site up in the rankings. A few of the little known facts that small business owners who also perform SEO on the side should know about include;
Bigger is Better
Bigger is always better in SEO. This is true both for your own website, as well as the links that you get. You want content, and lots of content at that. You should have a website that has more content than anyone could read in a sitting, or even longer. That shows that your website is chock full of good information that helps you to rank highly in Google. As time goes on, more and more they look for solid content, good information, and general on site attributes when ranking sites, and less heavily on the backlinks. In the beginning, Google operated as if the backlinks would be pointed toward quality sites, but automated software has done a lot to change that. When working for an SEO Atlanta company, I learned to always build your site as large as you can before building a massive amount of backlinks, because by then you will have a good foundation of links from around the web that came to your site naturally.
Better Links Beat Quantity
Keep in mind that you should always be going for better links instead of massive amoounts, especially now after the panda update. Links are just generally worth less when they are on sites that have nothing to do with your niche, or have a lot of varied content. These are signs that you have spammed some platforms in the eyes of the search engines, which can actually hurt your site in the long run. Look for opportunities to receive links from active blogs in your niche for rich back links that can really help you to improve your sites ranking.
Remember the Basics
Never forget the basics. I first learned the SEO basics when I worked for an Automotive Super Sales website. Make sure that you are conducting proper interlinking on your website, and also that you are doing what you should in terms of titles, content, and proper keyword usage throughout the page. Do not go as far as to believe the random amounts and numbers that are given to you from SEO blogs, but make sure that things are well spaced out and that the keywords are on pages that make sense. Keyword stuffing is a thing of the past and generally should be avoided if you can help it.
