subject: Non-profits Its All In The Way You Word It [print this page] Fund-raisers are amongst the most popular events of any non-profit organization. The strategy is of course to not simply pay for the event, but provide a significant monetary gift to an organization. But, when price tags appear expensive and seem a bit extraordinary, it can be difficult for someone to understand that there isnt a profit hidden somewhere.
The last thing you want is for your guests to think youre trying to make money off of a charitable event. After all, it defeats the entire purpose of such a topic, which is why it is so important to use your words correctly when inviting and speaking to guests at your next non-profit event.
The invitation is the first contact youll have with a guest, so start by making it very clear who is the beneficiary of the event. Continue by informing them of a schedule of events, including dinner, whether or not a cash-bar available, appropriate attire, and whether or not they may bring guests.
But, all of these things rely on one simple fact- how theyre stated. It is therefore necessary to consider other specifically characterized non-profit words that should be placed strategically.
When speaking, it is important to refrain from making a guest feel as though they are paying for the event. Use words like: charity, donations for the, benefits those who., opportunity to provide, a gift ofThese are especially useful in conjunction with monetary amounts, price tags, and auctions.
So, rather than use the word: cost, state prices and expenses as something similar to this request: A $50 donation will benefit the organization. Remember, its all in the way you word it. Avoid the use of the word: cost, specifically when stating that cost is by the plate. You dont want your guests thinking they are buying a single dinner plate for such a high price. In fact, you really dont want them thinking they are buying anything at all. Rather they are providing good-will to a charitable event. Play on the charitable side of people, and you will see much more giving guests.
Its important to captivate your audience way before they even arrive at your event. Be creative and work to entice your guests to attend the event by letting them know they are important pieces in providing something to help others. When worded this way, people are more likely to contribute because instead of feeling that they are paying a price for a meal, they view it in the sense that they are providing a donation and getting a meal and quality entertainment for free.
