subject: An Efficient Marketing Tool Pop Up Banners [print this page] Why should marketers use Pop Banners? Why should marketers use Pop Banners?
To create a close interaction with the consumer at a very fast rate, a marketing technique which can be set up easily at places which have a high amount of foot traffic is the best possible choice. To make a connection between the consumer and the marketer, a strong visual communication method is needed which is also appealing. The best solution to solving this problem would be Pop Up banner stands. The normal tendency of a human being is that he/she is always attracted by large advertisements. Other methods of advertising and marketing have been tries but this has proved to be one of the most efficient ones yet. Pop Up displays work on that basis and are thus alluring to the common man. The best places to use a pop up display would be seminars, conferences, trade shows, etc. Using such a banner at your booth ensures that the image you present to the consumer is absolutely professional. In spite of this the cost of buying and maintaining a pop up banner stand is affordable and is usually covered by every companys budget. They are an accepted and highly efficient marketing method.
Using this kind of a banner always makes a bold statement to the consumer. It shows your belief and confidence in the company. The graphic, on which the information about the product you are trying to market is printed, is available in a wide range of color printing with a very high resolution. There are also options for a gloss or matt finish. Plastic flex is one of the many different things used to make this graphic. A pop up banner stand can be used exhibitions, seminars, conferences, trade or road shows, etc. Apart from displaying information about the product it can also be used as a backdrop to a stage. The point where the banner is placed acts as a point of sale to the customer.
Advantages
One of the most important benefits of the pop up banner stand is that it is fabricated out of a scissor grid structure and so can be folded up to a smaller size and packed into its transport case. The assembly and disassembling of the banner takes hardly a few minutes and a single person can manage that. The transport case is light in weight and easy to carry, so moving the banner from one place to another is easy. The transport case can be used as a point of sale by attaching an attractive table top on it and using it as a counter. The design of our choice can be printed on the graphic and can also be laminated. The graphic material is crease resistant and once the banner stand is erected, the graphic can be attached to it using magnetic strips or Velcro straps. To increase the visibility of the banner stand we can also attach a halogen or LED light to the graphic.
A wide variety of Pop Up Banners are available in the market. Curved and flat banners commonly used in exhibitions and seminars. Their sizes can be varied according to the marketers needs. Some banners can be connected together to form larger banners. A cylindrical type of pop up banner is also used. It has light inside as well as outside to increase its visibility from all directions.
