subject: How To Optimize Your Web Videos [print this page] There are a few tips you should know and use to your advantage when optimizing your web video pages for the web. Using animated video and real life footage, you can create a fabulous presentation that accents and promotes your product clearly. Here are the online video tips:
1. Optimize Your Title
Make sure that when you create a title for your video, that you include the keywords you want people to use when they search for your topic. This will make sure that search engines find your page. This is an SEO technique that gets results.
2. Make Sure You Provide Excellent Content
Web video needs to be factual, accurate, and provide a meaningful benefit to the viewer. Meaningless videos can do a lot of harm to a sites reputation, so it's best to only include and optimize digital video that has relevant and informative content. Try and make it as dense with information as possible without overwhelming the visitors.
3. Include A Web Address In The Video
Adding a text box to the video will allow you to input a web address. This will make it very easy for people to simply type in the URL when they want more information. This is an effective tactic used by many animated video company professionals.
4. Display Your Logo In The Video
You can easily add a logo to your video and display it in the top right or left corner the whole time the video is playing. This will make the brand name stick in their mind while they are reviewing the video marketing being offered.
5. Create A Series Of Videos - Not Just One
A series of videos will allow a video creator to highlight and focus on specific subject matter in each of the videos. It's not good to try and cram all the information into one video as it has a tendency to overwhelm the senses.
6. Use A Call To Action
Whatever it is you're trying to accomplish, using a call to action to motivate web visitors to perform a specific action is key. This could be to check out the product line, make a purchase, or request information. A call to action will only work if the video is good enough to generate the motivation.
7. Use A Web Video To Grow An Email List
Gathering information from potential customers is one way to ensure product messages get sent to potential customers in the future. Some people have made some serious profits by generating a list of people they send regular emails out to. This is targetted traffic that gets emailed because they're genuinely interested in the product or service. It's a truly golden opportunity.
8. Make A Question And Answer Web Video Or Animated Video
Asking questions in the video and then answering these questions during the video will clear up any confusion about a product or service. Obviously, there are key questions and answers regarding your company or service that could use some immediate clarification. Don't neglect this important video step.
