subject: A Business Blog Is Vital For The Success Of Your Web Business [print this page] You may be thinking this does not apply to your business, since it is already enjoying success and getting lots of site visitors. If you wish to maintain your current business success, or improve on it, your business method should now include an online blog. Keeping your current base of clients and getting it to grow on an ongoing basis, it is essential to have a business blog. It can add value to a website that is already thriving, which wouldn't be possible without using a business blog.
With a static website, there's no sense that there is a genuine person behind it. People like it when they know there is someone real around who is able to answer their questions. A website that's just text and several pretty graphics is not enough. A blog allows you to interact with your website visitors, who can put up questions and comments and get your personal attention, which builds rapport, something you are unable to do on a static website. With all of the social networking around, people like interaction, especially before they think about ordering any product. The content on a blog can be updated with all the latest information, to keep website visitors fully abreast of issues. The information you share can therefore always be appropriate and updated.
Search engines are responsible for 80% of a site's visitors, and web owners are aware of this. This is definitely the best way to obtain site visitors that's targeted. When people type in a relevant query a search engine will direct them to your services or products. Therefore, it is a great way to drive the right kind of site visitors to your website. The initial step in getting onto the search engines is to have your pages indexed, which is much quicker with blog pages than with a static website.
Website traffic is far more easily sent to a blog than a static website, due to the ping functionality which blogs have. Whenever a new posting is made, it is pinged, letting the search engines know that fresh content has been put on the website. This gets the search engine spiders looking at your website to find out if the content is new and fresh. Your fresh content will be indexed if the spiders okay it, so that when one of your keywords are searched on, your page will appear in the results. The second part of the strategy to get plenty of traffic is to get your pages ranked highly.
Once you make a post, the internal links are immediately created, which is not possible with static webpages. There you have to link them together manually, along with creating a logical site map. You end up wasting a great deal of your time doing a technical aspect, that is automatically done on a blog. If your website is a blog, the energy you waste on a website's technical issues can be directed into more productive tasks. When you have an online business, you are going to see that it is becoming vital to have a business blog.
