subject: Magento Powered Stores: Growth Strategies In 2012 [print this page] With the growing popularity of Magento, several big brands have either already migrated to Magento or are planning to do so in early 2012. However, no e-commerce platform today can ensure success or growth as the core lies in branding, marketing strategies, targeting correct keywords, re-targeting, and carving a niche for your brand on social networks.
The fiscal year of 2012 will witness many more new brands switching over to Magento as it will get even more stable with the rolling out of enterprise and community versions. As more and more companies are chasing online success, marketing is definitely improving but merely switching over to Magento shopping cart develoment is not going to ensure success. In this competitive age and time, its essential for Magento stores to focus on real and perceived values that lead to increased sales to be called successful in the real financial terms.
Marketing Strategies:
With no new marketing strategy making an advent in 2012, the same old techniques including pure SEO and social marketing are going to lead the way. Bringing aboard more and more customers, as well as organic traffic is the key. You can get people to rigorously talk about your product online albeit only for a short period of time. Getting more features to your online store is not going to be of much help unless you have enough traffic that can be converted into real sales. Certain conventional methods like PPC, Advertisements et al are far more expensive and less effective than latest methods like SEO and social network.
Add Video Tutorials:
To help confused costumers understand the basics of Magento Development (India), its a great idea to add video tutorials on your product page. Placing these videos on YouTube can also help enhance your SEO rankings. Effective link building is also a great technique that can have great effects.
Specific Keyword Search:
Using Google Adwords, search for generic keywords that have already been added to your product page. The result might make you notice that customers are searching for specific keywords that you might have missed in your SEO efforts. In this case, you will have to rethink your strategy and insert specific keywords in your site and product pages for bringing more and more customers and ensuring a better rank for your website.
Social Networking with Customers:
Social networking platforms are your best bet when it comes to connecting with your customers or prospects. Build a strong bond with your customers by interacting with them and replying to their queries. Move ahead and make wiser business decisions by focusing on your customers feedback, negative or positive. If your customers demand some specific features that are missing on your online store, adding a Magento shopping cart extension would be a good idea.
Strategies to Sell on Magento Powered Stores:
Talking of online buyers, year 2012 is not much different than 2011. Online buyers are as scared and tight as earlier and are willing to spend as less online as earlier. To target such customers and change their conservative mindset, several steps need to be taken.
Promotions: There are several times of the year when customers will be more interested in your promotions or limited time sales on quality products. Target those times and increase your sale.
Savings: Savings is foremost in the minds of most customers. Magento store owners must read the minds of their customers and understand their need for cheaper products that last long, have less operational cost, and products that do not require frequent replacement.
Limited Time Certificate: Popular in shopping malls, the concept of limited time certificates can be easily applied to online shopping as well. These certificates, providing free money to be spent again on the site, can be earned by customers after shopping on your online store. Their next purchase entitles customers to again get these free certificates and the cycle continues.
Short time sales: Short time sales prompt customers to make purchases in earnest for fear of missing out on the opportunity. You might have a little less profit during sale but would be able to cover in quantity.
Sell socially: Social media is one of the biggest platforms to offer best deals, discounts and sales. Once customers start buying from you, they start to follow your store for more promotions in future. Some affiliate system can also be worked out to provide commission to those who bring more customers and sales to you through promotions on social media platforms.
Magento development in India can, no doubt, be trusted to empower your online store but the real backbone is your selling and marketing strategies. Choose any of the strategy that best suits you, just measure it properly prior to implementation.
