subject: Emerging Markets In China Is Becoming A Significant Growth Area Of Home Textiles [print this page] As the market is mature, the consumption of textiles in the United State, Europe and Japan has reached a relative saturation point, which leads to limited growing potential demand and slowing-down growth rate. However, the newly markets in China and Southeast Asia will be becoming an important growth area home textiles in the future.
Home textile, which covers a wide range of products, such as bedding, towel, quilt or curtain, constitutes the textiles industry with clothing textiles and industrial textiles.
Currently, Chinese domestic household textiles consumption only occupies 20% of the total amount of textiles products. But in developed countries, especially the United States and Japan, the proportion of household textiles has risen to about 40%, which has become the top consuming area over clothing textiles. Some European countries such as Britain and France have a stable consumption between 35% and 38%.
In recent years, with the continuous improvement of peoples living standards, chinas domestic medium-high grade home textiles are increasingly accepted by a majority of consumers. People are no longer just satisfied with its use for sleeping.
Chinas population determines that china is a huge consuming market of any commodity. The same as textile industry, as the development of the country is certainly upwards and peoples living standard is increased steps by steps, the textile market has a huge room for improvement even though there are a variety of brands and server competition in the market.
However, In the field of high-end household textiles products, various renowned brand enterprises are gradually dominating the domestic high-end market obtaining high profits by the obvious advantages in the aspect of R&D, design and innovation, through implementing brand strategypaying attention on the early design and development and later promotion and sales, and playing its advantages in capital, technology and information.
Looking at the world, the market capacity of textile goods in the world currently has reached hundreds of billions of dollars. In particular, America and Europe are the largest home textile market, consuming more than 40 percent of the global household textiles amount, followed by Japan, Australia and New Zealand.
Particularly, home textile is a traditional advantage industry in Shantou. In order to speed up the development of domestic textile industry, Shantou City, through the increase of industrial planning and policy support, accelerate the construction of home textile industry cluster upgrade demonstration area, Promote industrial concentration and industrial chain extension so as to build up a Guangdong advanced manufacturing base. Nowadays, a complete supporting industrial chain and industrial park, which contains all the departments such as design, spinning, dyeing, processing, packaging, marketing and logistics, has been established.
It is known that the industrial output value of home textiles in Shantou last year was nearly 43 billion Yuan, occupying one-third of the total industrial output value. About 30 thousand batches of products were exported which cost 1.4 billion dollars. In addition, the products were exported to more than 80 countries and regions such as the U.S., Hong Kong, Russia, the Middle East and etc.
