subject: Find The Newest Baume & Mercier Watches In Toronto [print this page] Unlike Hublot or Longines watches, the Baume & Mercier brand is not as well known among the hoi polloi. Thats an advantage because you get to own a piece of art on your wrist while others are left wondering what brand it is. Exclusivity, apart from price, is the very definition of luxury.
Jura: the capital of watchmaking
The brand is founded in 1830 in Jura, Switzerlandconsidered the nerve centre of pioneer watchmakingby brothers Joseph-Clestinand Louis-Victor Baume who put premium on perfection above all else. Their shop, the Frres Baume, became a byword for highest-quality watches and the family soon expanded in London and enjoyed years of success. After First World War, wristwatches became popular also among women. The third generation of the Baume, young William, partnered with flamboyant Paul Mercier who handled the design and marketing. William Baume meanwhile took charge of the mechanical and technical aspect, drawn from a wealth of inside knowledge. Baume & Mercier watches have received the Geneva Hallmark, the highest citation afforded to any watchmaker.
Four stylish lines
Today, the brand is owned by Richemont who formed a partnership with Piaget and Cartier. The company rolls out four chic lines: the Linea, Classima, Hampton, Capeland. Rolled out in the 1980s, Linea caters to ladies with its innovative changeable strap system. But lately, it created new lines under the names Diamant, Classima Executives and the Haute Horlogerie William Baume collection. The company manufactures around 200,000 Baume & Mercier watches every year that are shipped out to Italy, France and Spain, which are considered as its most important markets. However, it is present in 75 countries through its 220 retailers.
A sound investment
Baume & Mercier is also available in Canada through exclusive online retailers. Unlike Rolex, Gucci or Citizen Watches Canada, counterfeiters do not usually produce many replicas of this brand because of its virtual anonymity among ordinary citizens. The people who look for the brand are those who could afford its typically hefty price. But the cost is not as prohibitive as you can own one with stainless steel Capeland automatic with scratch-resistant crystal and water resistant up to 300 feet for only $1,000. If you have the money, however, you can buy the Riviera With Diamond Bezel which is available for $8,500. Buying the product is also a great investment. Men look at watches the same way women look at diamonds. Its something that they could hand over to their children and grandchildren as heirlooms.
