subject: Web Marketing Courses - Are These 7 Of The Best Ways To Promote Your Site? [print this page] Site promotion is today's web marketing course lesson and the best way to do it. There are 7 ways to do this which will increase traffic to your blog or site. They should all be used in your arsenal to drive more traffic to your sites and to increase your overal visibility and should be done on a continous basis to build traffic which is long term and grows over time.
All of your collective efforts will have a end result which is to increase site visibility, visitors and improve your search engine ranking. A fundamental rule regarding all of these internet marketing arrows in your quiver is to have originaly created content written for a specific purpose.
Promote your site and drive traffic using these 7 ways;
Article marketing
Paid advertising
Search engine submission
Social media
Search engine optimization (SEO)
Video promotion
Article Marketing
The most well-known and poorly understood technique. This is something that can benefit you long term for a one time creative effort. There are only 2 methods of article marketing, they are;
Article marketing
Content syndication
Article Marketing
Article marketing is the most widely and first way people try to do site promotion. It is a way of building backlinks, site visibility and help people by sharing information which will solve people's problems.
Use article directories to distribute your articles which will increase exposure. Having your articles on multiple directories all pointing back to your website, it acts like road signs all directing to a town. Doing this in a systematic way over time builds up and which increases your chance of being found when writing articles that solve people's problems. This has to be done correctly and content needs to be original for you to be indexed by Google and for you to show up in search engine queries for your keywords.
You have to be the author or owner when submitting to article directories. Copyright protected or PLR content will be rejected no questions asked, especially true for the article directories like ezinearticles etc. With ezinearticle you can use a free account and post as many articles as you want just as long as the content is original, complies to their guidelines and has good grammar and has no spelling errors.
To write articles quickly requires some preparation work and planning the content and structure to achieve the overall function. Do some research and plan out the article structure. Once done you can write an article quickly and confidently which gets published faster for more exposure. Articles tend also to be shorter, between 500 and 1200 words with which you showcase knowledge and attract attention.
Content Syndication
Article marketing in its advanced form. Where article marketing tend to be shorter informative articles which are high level or cover specific topics, content syndication is where you go in depth and cover a topic in detail. They are normally 3 times in length between 1500 to 2000 words which are used on sites where you are guest blog poster or where your articles are used as news items.
Being an subject mater expert or knowledgeable about the content you write will help. Being able to clarify a point or discuss a topic in a structured and methodical manner to provide a conclusion which is supported by the content is crucial. Follow the same process of research, structuring the content and planning it before you write will make the process faster and easier.
Paid Advertising
This is where you pay online providers to hosts your digital advertisements which they distribute on their networks. Google Adwords is most well-known, Microsoft's Adcenter publishes ads on Bing and Yahoo networks. Facebook and Linkedin have also got ad functionality on their sites which can very effective in its targeted demographic.Banner advertising is another technique to drive additional traffic to your site. You create or pay for a product banner and this is hosted on a selection of networks or sites which can drive traffic to your site.
Search engine submissions
You can make your site aware to Google by using their site submission service or by logging into the webmaster tools platform and adding Google's analytics code to your site. This will not only monitor visitor traffic information but also help get it indexed faster. Repeat this for Bing's webmaster portal.
Social Media
This is the latest tool in the arsenal of online promotions, a multi-pronged approach is to create a company or product fan page and use Facebook's paid advertising to drive traffic to the fanpage or website. Use this method to interact with customers and fan's and generate interest in your site. Twitter can be used to inform and communicate with followers and generate interest in what you. Lately Twitter and Facebook is very integrated to continually increase information you share socially.
Search engine optimization (SEO)
Search Engine Optimization, this means your website needs to have all the correct information in the right places to help get natural search visibility for your topic or area of expertise. Do things by adding meta tags, keywords and using correct page names and having relevant information on your site to help Google, Bing and other search engine robots to find your site and give it the appropriate rank and search visibility.
Video promotion
It is an easy way to generate a lot of viral visibility and can quickly grow. Gotye's song "Somebody I Used To Know" got 100 million plus hits This got remade by Walk off the Earth which has had 67 million hits and climbing. Parody ones of the original song have collectively driven up the total to over 170 million views. This is an extreme example but it does show the power of a video which captures people attention.
All of these components will help you promote your site and get increased visibility, but for it to be seen faster you have to have original content and having a fresh viewpoint on the niche you are working in. This not only helps get your site ranked for related and non-niche specific topics but when done with a fresh prospective you can have a better result for being focused and different.
