subject: Know About Search Engine Marketing - A Look At The Past [print this page] Search Engine Marketing, SEM, also known as an Internet marketing strategy, which aims to raise the profile of each site through Google, Yahoo and MSN. This can be done the search engine optimization, pay, writing ads, and paid inclusion. The market structure of the SEM the latest SEM vendors include Google, Yahoo! and Microsoft. Throughout 2006, rapid growth in the SEM has eclipsed traditional advertising, online marketing and other methods. The technology is so complex, the need for a marketing agency search engine side was necessary.
Search Engine Marketing is so complex and complicated as most buyers are struggling to understand. This is why business owners and website to rely on an independent research company engine marketing in managing their activities.
Search Engine Marketing History
advertising on search engines started appearing in mid-1990 is designed to help people find information more quickly. Google, Yahoo and Bing developed business models to fund services such as pay per click programs, and Goto.com Open Text, which is then changed to Overture in 2001. After this change, Overture was acquired by Yahoo! in 2003, developed and opportunities to help you get paid by advertisers for Yahoo! Search Marketing. Meanwhile, Google began to offer advertisements on search results pages, despite the Google Ad Words program.
In 2007, pay per click programs on search engines has become a source of income makers, and proved to be good. Google dominates the scene of advertising. This was the Yahoo! and Microsoft alliance to become stronger, and soon to beat Google's success.
SEO consultants have begun to expand their services to help businesses understand the correct and effective advertising opportunities offered by Google, Yahoo and MSN. New agencies that focus on advertising and SEM also revealed during this period. The term includes activities, including SEM SEO performance, managing paid listings, directory submission, and development and marketing strategies for organizations, businesses and individuals.
Developed some new theoretical developments, such as management or NOTHING Search Engine Marketing and is involved in managing the return on investment rather than the construction of relevant turnover. It also includes SEO and Pay per Click SEO.
SEM Ethical
A number of contradictions around paid search advertising. One of the ads in the results pages of search engines. This was the goal, various reports and studies. Even the Federal Trade Commission or FTC issued a letter, why is it important to publish paid advertising on search engines online. This was written in response to a complaint of Ralph Nader and the consumer advocacy group.
The issue has also become a trademark infringement dispute regarding the marketing of search engines. There was some debate about whether it was appropriate for agencies or third party vendors to bid on competitors brand. This is Google change their policy to prohibit third parties to bid on brand names by giving them permission to do so, until the opening page of their site for more information on trade is actually run , I said. Despite changes in policy, Google has remained the same controversy.
