subject: Updates For An Online Marketing Company [print this page] The days of email-marketing have just begun and already we can see the changes that its bringing about in the digital sector. Digital Marketing has become a serious business for organizations, and many of them have changed their marketing strategies in relevance to the ever-changing and evolving digital sector. An Online Marketing Company can no longer just rely on how many emails they can shoot per minute or the reports they generate, integrating your platform with the latest updates and adapting to the customers digital marketing needs is the way to go. Some pointers Online Marketing Companies can add to better their customers experience:
Social Media Sharing on social media is growing by the day, adding various sharing links like Facebook, Twitter and linkedin and helping the client understand the need to make a presence on social media is good way to show that you involved in their email-marketing strategy.
Link Tracking Every client wants to what their subscribers are most interested in when an email-campaign is sent out, adding the link tracking facility helps the client understand their subscribers better which in turn helps in targeted marketing.
Integration Integrating you platform with the other marketing platforms, like social media, blogs and any mention over the internet. Tracking their online presence is something many organizations are looking for and adding this feature can help one stand out from the rest.
Segmentation List segmentation is also another aspect where the marketers get stuck at, after link tracking marketers would want to segment their clients on the basis of their behavior to the email-campaign and adding this feature would make life a lot easier for any Online Marketing Companies clients.
Pause Buttons When a campaign is going out to the long list, there are two things any email-marketer would do. Pull the plug or call their respective ESP and tell them to stop the campaign from going public, which by the end would mean that alteast a few thousand of their subscribers have already received the email and sending them another revised one would just be making a fool of yourself, with an integrated pause button any marketer can simply pause the campaign, edit, and then resend it to the subscribers.
Boardroom ready reports Now this can be a tricky one, when a report comes in the marketer has to collect the data and filter in accordingly so that they can send it across to the team to show the to show the results, board room ready reports are reports which dont need to be filtered and have only the relevant data in them which one needs to share with the ones who dont understand all the techy part of the reports.
Hopefully with these add-ons your clients would be much more satisfied and prospects would have to think twice about using your ESP as their official e-marketing platform. Its important for an Online Marketing Company to grow and update itself according to needs of digital marketing world.
