subject: How To Select The Ideal Advertising Media For Your Business? [print this page] Advertising is the key to promote your business. People will not know about your business unless you tell them. Choosing an ideal advertising media is as important as the other critical decisions. We see many advertisements every day, both indoors and outdoors. Some of them stay in our mind but some dont. If the viewers remember the advertisement, they will think of buying the product the next time they go shopping or the next time a need arises. The purpose is better served if the advertisement reaches the right audience. Lets know about some of the advertising media and what kind of businesses can benefit from them.
Press
Press is the oldest media of advertising. Though this is the oldest media, most businesses choose this media as it reaches a large audience. Many people have the habit of checking the classifieds column of newspapers and so businesses which advertise in newspapers gain the attention of prospective customers easily. When the newspaper is circulated to more people, your advertisement will also reach more people than estimated. But the drawback is that it can reach only literate audience and those who spare time to read newspapers.
Television
Ninety-nine percent of the households in our country have a television and they have either CableTV or satellite TV connection. Being the most popular advertising media, television ads attract a huge audience. The common hobby of people is watching TV. There are many people who like to watch advertisements on the television. It can be used to reach even the illiterate audience. As television advertising includes both pictures and words it stays in the minds of the viewers for a long time. Colors and music stay longer in mind than mere letters. Therefore, this media of advertising can bring better results. However, the drawback is it is very expensive. Only large scale businesses can opt for this mode of advertising.
Radio
Advertising on the radio is also a popular method of advertising. It might seem to be old-fashioned but it also attracts a good number of people. Music lovers listen to the radio for a longer time than the others. Therefore, advertising on the radio can be rewarding, too. It is comparatively cheaper than television advertising. However, the advertiser should carefully choose the time of the advertisement.
Internet
Internet advertising aka webvertising, is as popular as television advertising. Most businesses opt for this media of advertising. Advertising efforts will be fruitful if the ideal websites are chosen. Not all websites gain the attention of people. Therefore, the websites to which your target audience will visit have to be identified before deciding to advertise on the Internet. There are various ways in which you can advertise on the Internet. You can choose to send emails or post ads on websites. Videos can also be used to advertise. As online videos are becoming more popular day by day, there is a good chance that your advertisement will reach the target audience.
Cinema
Cinema is a major attraction to the youth. Though people of all age groups watch cinema, the youth are more attracted to it and so your advertising can reach them effectively. Again the cost consideration comes into the scene. Cinema advertising is also quite expensive like television advertising. As the number of people going to theaters is becoming higher, cinema advertising is gaining popularity.
There are various other advertising methods but these are the popular media used by many businesses. Before deciding an ideal media, there are some essential things to be taken into consideration. They are,
Target audience
Habits of the target audience
Demographics of the target audience, and
Funds for advertising
After careful consideration of these factors, the best media can be selected for your business. However, we cant engage in extensive advertising in one media. After analyzing the results of advertising in a particular media, we can invest more in it.
