subject: Good Design Makes A Difference In Our World [print this page] Good design makes a difference in our worldGood design makes a difference in our world. Whether it's communicating a social ideal, Helping Clients ATTRACT a business, motivating people to join an organization, enabling citizens to vote for the Candidate of their choice, or simply helping travellers Find their way through a busy airport, good design MEANS connection.
Graphic design combines the creativity and formal Characteristics of fine art with the audience-centred approach of Marketing to Create Effective Visual Communication. Unlike fine art, it is always in the service of the client's needs.
Much more than simply "making things look pretty, graphic design uses colour, type, and composition to communicate with the Chosen audience.
To do this, analyze Designers Intended date about the audience, such as the audience's class, gender, education, buying Habits, traitor personality, favourite magazines and television shows, and so on.
Designers Take That Demographic and psychographics information and look at what that sees audience. For instance, if the Intended audience loves Martha Stewart, Designers Look at Martha Stewart magazines, ads, products and also analyze their visual vocabulary (colour, theme, shape, typeface, composition). Those elements using adjectives, Designers create new pieces and connect Which Communicate with the Intended audience.
Design based in this understanding of the Intended audience is Highly Successful. Trying to design without it is like trying to communicate without knowing the language of the listener.
In Addition to a broad grounding in fine art, marketing, and creativity, graphic designers ALSO build an extensive body of technical knowledge Regarding paper stock, printing inks, special Processes such as foil-stamping or Embossing, Printing Processes and limitations, digital file preparation , quality control, and troubleshooting. Graphic Design encompassing any product that's "ink-on-paper (brochures, logos, book jackets, billboards, packaging, etc.). Each medium has ITS own technical considerations Designers that must master in order to Achieve Their Intended effect.
Design combines all under these creative, technical, and research skills. When you hire a designer, you hire a professional with sophisticated skills for Enhancing your Ability to Connect with your audience and reach your business goal.
Graphic Design is the arrangement of typography and images to communicate a message, feeling, opinion, thought, or idea. This can take any form, from photography to 3D design. Graphic design incorporates the use of: illustration, iconography, and branding, but is not limited to these devices.
Graphic design is practiced in numerous fields and media:
Identity systems, environmental graphic design including signage, way finding, and retail environments
Products, packaging, point-of-purchase displays
The key is to first differentiate graphic design from graphic arts. Graphic design is all about the dynamic that exists between what is being created and the audience, whereas art hinges around the dynamic created between the creator and creation. Design is all about finding the solution to a problem. Graphic art is epitomized by a high-scholar with Photoshop messing with effects. Graphic design is epitomized by geniuses like Joe Duffy, Paul Rand, Stefan Semester, etc.
