subject: Austin Seo: Making Googles Search Algorithm Work For You [print this page] Even if Microsoft is slowly gaining ground in the search engine market, now securing about a third of the pie share from its Bing and Yahoo Search in 2011, Google remains the dominant force as 6 in 10 people still use it when they search for a product or service. By employing the expertise of a SEO company, you can turn this into your advantage.
What does Google consider as important?
Search engines, Google included, always strive to anticipate what the person wants when he or she enters keywords and phrases in the search box. In order to do this, they have to weed out the websites that are artificially boosted with what are now known as black hat SEO campaigns. Whats left is the essence or the most relevant websites related to those searches. Since about a decade ago, Google has put more stock on the credibility and authority of the sites before indexing them. An Orange County or San Diego SEO company will help your site in gaining credibility.
Keyword density remains important
You can almost feel the but coming so here it is: but Google is starting to address this gap. There used to be a time when SEO was still in its infancy stage when stuffing keywords in one article will get you noticed. Then every San Diego or Orange County SEO experts jumped into the bandwagon and started peddling this myth. It cant be denied that keyword density still has some juice left but its always a delicate balancetoo little and your post wont matter, too much and your post will be flagged as spam. What is more important now is how relevant your article will be for the readers or what sort of information it contains.
Linkbuilding and anchor texts
Just how many are linking to your site will get the hard-to-impress Google to sit up and take notice. Here, the search engine is likely to place more importance on other corporate websites related to your industry that are linking to your site, more that individual domains. This bodes well to the credibility and authority of your site. New tweaks in Googles mathematical algorithms seem to have a negative impact on anchor text in external links, particularly when the anchor text stands on an island by itself. These are just a taste of what a good SEO company will incorporate into your site to make sure you get high traffic on your website and, if your product is really worth the customers time, boost your revenues.
