subject: Social Media Certification From Top Professional In Los Angeles [print this page] If somebody offers you help to improve your sales even by just 10% without really putting a dent in your wallet, would you listen? Now that your interest is perked, the next question is crucial: are you willing to put in the smart work? Social media training offers you the chance to learn the tools used by Fortune 500 companies without really allocating the same budget they do, or else you are going to mortgage your house in the process.
Using technology to build relationship
The relationship between the company and its customers has always been tenuous. The foundation of that relationship is trust. Prior to online marketing tools, you may remember stockpiling customer data on your computer or file cabinet. The problem is its very difficult to follow through. With the onset of Facebook, Twitter and other social networking sites, you can now reach out to your customers like never before. Social media training courses teach you just how to do this.
Cultivating the old or pursuing the new?
What are the usual reasons for customers to leave behind the company? When the trust is gone; when theres a grievance that has remained unresolved; when they feel that you dont care about them anymore. Granted these are just perceptions but the ensuing damage is still as painful. The question now is: would it be more cost-efficient to just pursue new customers rather than keep the old stubborn ones? Statistics seem to support the value of old customers who spend a third more than the new ones. They are also more apt to refer your services to their friends and relatives. In terms of cost, you will spend six times more to promote a product to a new prospect against selling the same product to a loyal patron. Attending social media trainings will allow you to imbibe these concepts because who says you cant have the best of both worlds?
Why you should get the certification
Its one thing to know the tools of online marketing like SEO and social media, its another thing to utilize them to your advantage. Some companies in Los Angeles also offer trainings on harnessing social networks or news-sharing sites, developing a viral marketing campaign, writing effective blogs and online press releases, using Linkedln to boost your credibility among the business community and many others. The purpose of social media management services is three-fold: first is to create awareness of your brand, then develop a positive image to reinforce the trust among customers, then finally converting these relationship into revenues.
