subject: Find The Best Online Marketing Companies In California [print this page] Four or five years ago, you can probably achieve a modicum of success without employing Internet marketing tools. That is no longer true today. You have to know the basics of IM if you are to get ahead of the competition or if that proves too complicated, hire an online marketing agency to shoulder this task for you so you can focus on the day-to-day operations of your business. Below is what you can consider your what-not-to do list.
Dont hire self-proclaimed consultants
There are a number of self-proclaimed experts out there and its easy to get swayed by their presentations and glib tongues. But what they are really doing is rehashing SEO techniques to drive traffic to your site. Internet marketing is so much more than that. A consultant will tell you what you need to do while leaving it to your staff to work out the kinks. An online marketing companies, meanwhile, will team up with your from conceptualization, website development, SEO, social media techniques, linkbuilding, boosting traffic and finally conversion. Lastly, you can also insist on analytics on how well your site is performing after the IM tools are adopted for future reference.
Compromising quality for cost
What is your main goal, is it only to drive traffic to your site? Anybody with background in SEO can do that. What you want is conversion. So if you are selling cigarettes, for example, would you really want minors to be visiting your site? You dont just want any visitor. You want your target customers on your website. In terms of knowledge and skill, the difference between a consultant and a social media company to help create awareness about your brand is huge. Insisting on hiring cheap marketers is also the best way to get ripped off by swindlers and con artists who are only too glad to take your money, thank you very much.
Focusing too much on gimmicks
Make no mistake about it, SEO and social media tools are effective components of Internet marketing. But when somebody comes in and rambles on how they can assure profits without even looking at your website, walk away. The marketing should start and end with your website and its contents. The technical expert should be able to tell you how to tweak your site to make it search engine-friendly. If you are a small company, attending an online marketing training will be to your benefit as you can full grasp the concept and how you can use that knowledge to improve your business.
